New York Produce Show and Conference Set for Javits Next Week

New York Produce Show

The New York Produce Show and Conference, scheduled for Dec. 11-14, promises to offer a full agenda of interesting, informative and enjoyable events. That doesn’t even include the one-day trade show with more than 400 exhibitors. Ultimately, the three-day show is intended to enlighten, educate and connect produce professionals from all sectors of the industry.

The 2017 New York Produce show offers networking opportunities, a retail thought-leader breakfast panel, educational micro-sessions and tours of the region’s vibrant industry, including local retailers, wholesalers, foodservice distributors, urban farms and unique eateries.

The show will take place Dec.11-14 at the Jacob K. Javits Center in New York City. An outreach to students and faculty at regional universities as well as distinguished culinary schools are also included in the program, in addition to the Connect with Fresh media immersion, luncheon and show tour involving influential bloggers, consumer editors and those working with all forms of social media.

Some events will be held at the New York Hilton on 6th avenue in midtown Manhattan. The exhibition trade show, and other scheduled events, will take place on Dec. 13.

The excitement begins at the New York Hilton on Monday, Dec. 11, with the Foundational Excellence program, where Cornell University professors will offer one day of industry trends and take-aways for executives with less than five years in the produce industry. This panel of industry luminaries will be moderated about their roles in the industry and how they climbed the corporate ladder.

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On Tuesday, Dec. 12, the Global Trade Symposium, also being held at the New York Hilton, offers attendees the latest insights on produce importing and exporting to and from the Northeast Region. Titled “Produce Import & Export: The Disruption of Established Markets,” the event requires a separate fee as well.

From 6 p.m. to 9 p.m. on Tuesday Dec. 12, it will be time to relax, connect and reconnect with industry friends, colleagues and new and prospective customers at the Opening Cocktail Reception being held at the New York Hilton.

The Keynote breakfast with a Thought-Leader Panel will take place at the Javits Center River Pavilion on Wednesday, Dec. 13 from 7:30 to 9:30 a.m. The show floor opens at 10 a.m. and closes at 5:00 p.m.

Also on Wednesday, the Spouse/Companion Program will start at 8:30 a.m. at the New York Hilton. Registrants enjoy exclusive use of a suite at the Hilton Hotel set aside for their New York experience. A continental breakfast, refreshing beverages and an assortment of petit fours, tea sandwiches and, of course, fresh fruit and vegetables are served throughout the day.

The out-of-hotel tour starts with a morning site seeing and shopping expedition at some of Manhattan’s most unique retail stores including Bergdorf Goodman and Tiffany & Co. In addition, an exclusive coach serving participants will provide a tour to top museums, historical sites, Chinatown, Little Italy and more.

Back on the show floor, chef demonstrations will be ongoing at the Javits Center North. Also during this time slot, Educational Micro-Sessions will be held. A Connect With Fresh Media Immersion will help media professionals know all about the fresh produce industry, and lead them on a tour of the exhibition floor.

The final post-show day, Thursday, Dec. 14, is also packed with opportunities, including the IDEATION Fresh Foodservice Forum, which covers the role of produce in culinary innovation and foodservice profitability. Held at the New York Hilton, the Menu Marketing event is where foodservice meets produce. It is a deep-dive into produce on menus that offers tips and strategies designed to increase consumption of fruits and vegetables.

The New York Produce Show and Conference is touted as one of the largest produce trade shows in North America. With more than 5,000 attendees meeting more than 400 exhibitors in one day, there’s a lot of business to do in a short amount of time.

All exhibitors have the same size booth, all in one hall, putting every company on an equal playing field to influence buyers.