Following a year and a half of the world focused on the risks of COVID-19, ISSA, the worldwide cleaning industry, and Informa Markets are reconvening their iconic tradeshow, ISSA Show North America, to celebrate the industry that helped elevate the importance of cleaning for human health, safety, and wellness. The long awaited in-person event is set to take place November 15-18 at the Las Vegas Convention Center.
“We are approaching our 100-year anniversary as the cleaning industry’s voice in demonstrating the true value of clean,” said ISSA Director of Membership and Outreach Mikel Gabrielson. “Back in 1923, a group of distributor members came together and formed a group called the National Sanitary Suppliers Association. In the last 100 years we have evolved and now represent not only a group of distributors and manufacturers, but the entire cleaning industry across the globe. The founders of ISSA had the foresight and knowledge that the cleaning industry had to be unified as a community. Their goal, as ours is today with the ISSA Show, is the enrichment of our membership, their customers, and the world as a whole.”
To those wondering what the importance of an in-person show means to the cleaning community, Gabrielson has the answer. “ISSA Show North America is the premier event for the cleaning industry. We are approaching more than 70 years of the ISSA Show,” he said. “The show is the one time of year in North America that the entire cleaning supply chain can come together to learn, grow, network and celebrate the industry. It recognizes the impact of cleaning for human health and safety, in the past and through the challenging times caused by the pandemic.”
As for what this year’s Las Vegas show offers for both its exhibitors and attendees, Lindsay Roberts, the Group Director at Informa Markets has the answer. “I know that each exhibitor has different goals when coming to the event, but what we really want is the show to be a platform where exhibitors can connect with existing, new, and potential customers in the market,” Roberts explained. “In addition to raising brand awareness and meeting with their association partner ISSA, the show allows exhibitors to demonstrate their commitment to
the industry.”
“Our exhibitors have solutions to some of our attendees’ biggest business problems and if attendees can use the show to help solve those problems, we find that amazing.”
Roberts continued, “As for our attendees, we focus on helping them connect with our exhibitors, and to gain knowledge, inspiration, and motivation to continue in our industry. A big focus of the show is education. The show takes place over the course of four days and during that time we have over 60 educational sessions curated in nine different industry tracks. We have tracks for business development and leadership, distribution, commercial cleaning, residential, facility health and management, hospitality, healthcare, and K-12 plus Higher Education. In addition to those courses, we offer eight certification workshops and numerous networking events.”
For those wondering about the precautions being taken to ensure a safe and healthy show, Roberts has the answer. “We are weeks out from the show, and it is never too late to participate. We know attendees at live events these days make their decision closer to the show dates, but we are committed to having both a safe and effective show,” said Roberts. “The Las Vegas Convention Center is a Global Biorisk Advisory Council™ (GBAC) STAR™ accredited facility. The show’s official cleaning contractor has earned GBAC STAR Service Accreditation, meaning they know how to properly clean, disinfect, and prevent infections.”
