The new year has proven to be a very busy one for New Jersey based Pecinka Ferri. The Fairfield, NJ company began the year when two of its associates were awarded top honors from the national organization MAFSI-Manufacturers Agents Association for the Food Service Industry at their bi-annual convention in Florida.
The award-winning start has been followed with a pair of much talked about moves to grow Pecinka Ferri’s sales team and geographic footprint. The Garden State company has teamed with One Source of Philadelphia to create a strategic alliance: Agora.
“The affiliation of these two highly respected Independent representatives of food service equipment and supplies has been forged with the goal of delivering high caliber customer care and improve performance to our factories and dealer partners,” noted Joe Ferri, COO of Pecinka Ferri.
“Our goals are to cooperate, communicate and educate and Agora gives both of our rep groups the advantage of allocating resources,” Ferri added. “This reaffirms our commitment to the dealer based distribution model as we aim to consistently deliver continuous cooperative and collaborative value added services throughout the marketplace.”
“As independent representatives, we are convinced that outsourced sales and marketing is the best and lowest cost alternative to manufactures,” explained Pecinka Ferri’s President Ed Pecinka. “We believe that this next-generation model builds on that foundation and enhances it for all.”
In order to fulfill its commitment to its new Agora initiative, Pecinka Ferri continues in its relentless pursuit of some of the industry’s top talent. With that in mind, the company has added veteran sales and marketing executive John Alfano to its ranks. Formed in 1972, the company represents many of the nation’s leading manufacturers of food service equipment and supplies.
“We are pleased to welcome John Alfano to our outside sales team,” said Ed Pecinka. “John joins Pecinka Ferri with a wealth of knowledge and industry experience with strong dealer and end-user relationships in the Metro New York market.” Alfano began his career with Hobart as a territory sales manager with responsibility for the Northern New Jersey region. He held the same position with Unified Brands forming his own agency in 2011 to represent them. The seasoned professional has spent the last three years as Director of Sales and Marketing for Pro-Tek Service selling installation service programs in Metro New York.
The response from the Metro New York dealer community has been marked with rave reviews of the move: “Great, congrats to John and Pecinka Ferri,” noted Meryl Finkelstein of BFA Food Service Equipment.
Pecinka Ferri’s growth spurt gained steam late last year, when Middleby Corp. selected the Jersey company to represent its full line of products in Metro New York. “We are convinced that hands down Pecinka Ferri is the premier rep group in Metro New York and they are the perfect partner to help us grow,” explained Steve Spittle, Group President of Middleby’s Pitco and Blodgett division.
