When it was time for the Blue Horse Restaurant in Highand Park, NJ to open their doors, the business’s management called 20 Lemons—a strategic marketing company—to make the proper arrangements. The 20 Lemons team planned the ribbon cutting event, invited the mayor and other local legislators, provided the event photography, and wrote/distributed press to local news outlets.
From restaurant openings to facilitating a hospitality business’s marketing goals thereafter, 20 Lemons has more than a decade worth of experience. The 20 Lemons team has consistently and efficiently set restaurant groups, individual restaurants, bars, and other businesses up for success when developing and carrying out their respective marketing plans.
“We are always receptive and accessible to get our hands dirty—you need to be hands-on when working for a restaurant client,” said company founder and lead marketing strategist, Noelle Stary. “We’re on their social media accounts every day. We constantly interact with the operations team. And when it comes to menu design and edits—we are the people who are catching the issues or mistakes that someone who is constantly working in the restaurant may have missed.”
The company’s team members claim to be the experts in hospitality marketing for their restaurant, bar, and restaurant group clients. Based out of Woodbridge, NJ, the company has established itself as a leader in restaurant marketing by carrying out services like staff training, interior design, branding, menu layout, social media management, email marketing, website development, and more. Follow-up reporting and praise from clients has given 20 Lemons quantitative and qualitative data that proves these marketing services work.
The 20 Lemons team works with a variety of hospitality and restaurant clients—each is given a customized list of marketing services based on the business’s specific need. What’s more, the marketing company’s goal is to recommend the proper services, carry them out, and reassess to determine whether or not changes should be made to the marketing plan.
“We typically work with restaurants, restaurant groups, or bars on retainers that will often include social media, email campaigns, development of marketing materials for events, and menu design,” said Stary.
The marketing agency was able to do all of these services and then some when it came to their client in Bridgewater—22 West Tap & Grill. In 2016, the gastro-pub opened with the help of Stary and Co. 20 Lemons was able to deliver on sound interior design, event planning and public relations for opening day, as well as a list of marketing initiatives that are still being strategically implemented.
22 West owner, Trimarchi’s hard work and culinary expertise was combined with marketing efforts that educated customers and kept them coming back. To say the marriage of efforts worked well might be an understatement. After collaborating with 20 Lemons to make 22 West a success, Trimarchi hired the team again to fuel his latest project: Main Street Gourmet Deli. The new restaurant in downtown Somerville received help with their opening process, branding, logo design, website development, menu layout, and email marketing.
The 20 Lemons team is not just checking the boxes and moving on when assessing marketing objectives for clients like Trimarchi. When talking to these young, marketing experts it is obvious that they find the work interesting and are genuine when they say they’d like their clients to succeed.
“I think that when restaurants work with the average marketing company, that agency will deliver a product and walk away or carry out a service and not circle back,” explained Stary. “The unique thing about 20 Lemons is that we will prep materials for server shift meetings, prep materials for distribution to customers, and make sure the same message or goal is distributed from management, to staff, and to customers both current and prospective.”
To learn more about 20 Lemons’ services, visit their website
