Article contributed by Mike Berman, COO, Day & Nite/All Service, with Tia Tassava
Throughout this now fourteen week series, we have emphasized the importance of leading from ahead. Starting with sound strategy, successful crisis management is a function of ongoing scenario planning, trend management, and anticipatory analysis, all artfully executed like an Olympic gymnast. Superior crisis management is a discrete form of Jeff Gothelf and Josh Seiden’s brilliant sense and respond framework.
No public or private organization has a better finger on the national pulse than the Engagious Back to Normal Barometer. Now in its 6th wave, Engagious reports a steep decline in overall confidence, probably best summed up in a phrase certain to resonate with many “I’m getting by….everything is a mess.” The nation’s tribal divide essentially defining this era, coupled with erratic government guidance at best, only increases already tension-so-thick-you-could-cut-it-with-a-knife conditions. A lack of proven policy, absence of consistent boundaries leaves it up to individual preference and judgment.
Considering it all, we should not be surprised that only 31% of the surveyed public believes others are behaving responsibly. Hospitality has never seen anything close to this rapid and steep collapse before. Everything is a mess, getting messier. However, getting by, waiting it out, or hunkering down does not represent strategy, nor will this narrowly static mentality allow any business to get by.
Prior columns have stressed the importance of relying on experts, expanding your pool of resources, and seeking insights from a diverse set of informed professionals for shaping and modifying your strategy. The Day & Nite family of companies extensive network has guided the organization since initial COVID-19 initial planning, December 2019. Instead of just trying to survive the mess, Day & Nite/All Service/Popular Plumbing remains one of the few (if not only) members of the industry to have not laid off a single employee due to economic conditions, running continual and uninterrupted operations. The company’s deep reserve of multi-disciplinary experts has helped launch several new product and service lines over the three most recent months.
By sensing and responding with urgency, Day & Nite’s purpose is to outfit the hospitality industry with consistent environmental, workplace, employee, guest, and food safety protocols, removing doubt and risk associated with individual behavior.
NYU Langone Department of Pathology’s Dr. Phil Tierno is an expert all should listen to. The United States will continue to lag behind other nations if the private sector does not lead. No other segment of our economy touches more people or is more relatable than hospitality; leadership must come from us. However daunting the current financial pressures are, the vice grip will only get tighter in an uncertain future, further compromised by declining confidence and trust rates. Indeed, for there to be a meaningful hospitality future, all strategies must be firmly oriented in that future. And the good news is, the industry is now stepping forward.
In the history of the world, across all categories and disciplines, smart use of the right technology always prevails. Hospitality’s safety + hygiene, as well as the economic future, is entirely dependent on harnessing the right blend of technology and service to thoroughly and permanently clean up this mess. Continuous disinfection at the source and throughout all air flows presents one of 2 choices: do it now or do it later. Whether it’s Engagious’s in-depth research or any other reputable source, the penalty for waiting most likely is a future that just won’t come.
Day & Nite Performance Solutions underlying technology is built around the exact same, exclusive bi-polar air ionization high-profile organizations like the Staples Center, Alvin Ailey Theatre, Empire State Building, SoulCycle, among others, have already embraced. Recognizing hospitality’s immediate cash (flow) challenges, but determined to ensure the industry’s brightest future, Day & Nite Performance Solutions offers a menu of financing options. Our mutual objective is to restore hospitality’s fullest health and profitable growth. Making the most scalable, proven, comprehensive platform affordable to our industry is not merely Day & Nite Performance Solutions mission; it is the company’s obligation.