Imagine being able to combine the highest quality manufacturing with the convenience of access to being able to actually see it being built. That is in fact the recipe that EMI Industries delivers everyday as it produces award winning custom fabrication for the Metro New York and the nation’s restaurant and food industry.
The company has now brought a much-anticipated additional convenience to its foodservice dealer, consultant and end-user customer base with its newly announced affiliation with AutoQuotes. AutoQuotes is the world’s largest and most comprehensive product database and software dedicated to the food equipment and supply industry and is widely considered the industry standard in technology and innovation. EMI Industries is an award-winning metal and millwork manufacturer of standard and customized fixtures, displays and equipment for the restaurant, supermarket and convenience store industries.
EMI’s Boonton, NJ location is one of five manufacturing locations across the country that feature 400,000 sq. ft. of manufacturing and warehouse space. EMI’s growth has been driven by providing both convenient regional sources in Boonton and across the country for millwork and metal products, with national and international capabilities.
To accomplish its goal of being the leader in the manufacturing of Store Fixtures and Food Service Equipment, EMI has partnered with some of the top manufacturer’s rep groups in the nation. In Metro New York, it has forged a unique partnership with TD Marketing. The Edison, NJ based firm brings with it very deep roots with EMI Industries and the Boonton Manufacturing facility. It is in fact in that very same building that TD’s founder Frank Doyle began his career in foodservice.
The new access to EMI’s product lines through AutoQuotes will enable dealers and consultants to easily access high quality built-to-order products that utilize an innovative design, quick turnaround manufacturing, and superior customer service.
After graduating with a degree in Hospitality Management from Paul Smith’s College up in Lake Placid, New York, Doyle joined Marlo Manufacturing. That company was later acquired by EMI Industries. “It’s interesting how valuable the lessons learned from quoting without a computer and providing drawings done by hand have been as technology has been added to the mix,” noted Doyle. “Custom fabrication really spurred my love of the business. Everyday you were selling and designing something new.”
With EMI’s entry into the New York foodservice equipment and supply industry came an expansion of the company’s product line with the addition of everyday in-stock solutions. “We really became a resource for the Tri-State dealer community to easily find everyday commodity products including Hand sinks, and pot racks, and dish tables. The local marketplace now looks to us not only for solution to complex custom fabrication but for those crucial must haves: the mop sinks, the floor troughs, chemical cabinets and things that our customers are buying and the things that our consultants are specifying on projects every day.
Access to those commodity solutions will be simplified with our inclusion into AutoQuotes. The program accelerates the quoting process. It now even can speed up the drawing process as well by adding CAD blocks right in AutoQuotes. So our customers will be able to go to the CAD block and have the EMI solution plotted right into their drawing.
The new AutoQuotes partnership will facilitate exposure nationwide for EMI. Once we have product in their system and a customer does a search, our name EMI industries will pop up in that search and this will connect us with dealers in Florida, California, Seattle and all over the country. “What we love is the opportunity that this will give us to show the depth of EMI’s inventory. For instance, we actually offer a Pastrami Box that many people are surprised to hear can be found in every diner across America.”
Doyle sees the convenience of EMI’s manufacturing facilities as crucial to the company’s on-going success. “For instance in Metro New York, I can’t begin to tell you how many times customers need things right away. A dealer may have forgotten to order a floor trough and the contractors are pouring concrete and they need that floor trough the next day. We are there to make it happen.”
That combination of local knowledge and award winning national manufacturing capabilities has made the EMI/TD team invaluable to its dealer and consultant customer base. “For instance in a market like Manhattan, where space is at a premium, we have been able to pioneer with narrow depth refrigeration for back bars. Instead of a traditional commodity 29 inch unit EMI can easily produce a cost efficient 18” inch back bar refrigerator.”
With its state of the industry technology and automation, EMI continues to respond to the design needs of its customers. “Today’s operator is looking for a design signature. From a solid surface to glass, stone, marble, you name it. If a customer has anything outrageous that they want to try, we are more than willing with our engineering department to make
it happen.” The new AutoQuotes pact supports EMI mantra for success.
“We rarely say no to anything. It’s just not in our vocabulary. So, customers come to us and they need something done, we can make it happen,” Doyle concluded.
Being continually at the forefront of technology and product innovation, searching for ways to bring a competitive advantage to our customers is always a priority. With its multi-regional locations, millwork/ metal/refrigeration capabilities and true, lasting partnerships, EMI continues to set the standard as a market leader.
