A key to the growth of New Jersey’s TD Marketing has been its ability to listen to the needs of the Metro New York foodservice operator and the kitchen equipment dealers and consultants that support them. The New Jersey based equipment rep has built its reputation to listen to those needs and then to shop the world in search of high quality cost effective solutions.
Once again with the vision of the company’s Michael Fortanascio, TD Marketing has found a line of precision Italian equipment to bring to the Tri-State foodservice community. This comprehensive line of solutions is produced by the Italian manufacturer Sirman.
The second-generation family owned business launched in 1969. Sirman started manufacturing food equipment products to provide solutions in Italy and Europe. Those humble beginnings in Italy has grown to an international base of some 500 dealers and distributors worldwide in 125 countries. That growth has been supported by state of the industry robotics that ensures the precision grinding of each unit.
“Sirman’s signature continues to be its slicers, which represents best in class value,” noted veteran sales executive Fortanascio of TD Marketing. “The slicers, spiral mixer and food warmers have become a staple of restaurant kitchens throughout Europe.”
For TD Marketing, the representation of the Sirman line is a perfect fit. “We continually heard from our dealer customers and their end-user operators that the lead times for slicers and mixers simply wasn’t cutting it,” Fortanascio continued. “So with Sirman, we are able to manage that process and deliver product when our customers need it.”
“Sirman brings a big advantage to the Metro New York marketplace as they have been operating in the US since 1999 with offices and distribution in Chicago,” added Fortanascio. “Now with our help they are opening a distribution center in New Jersey to serve the East Coast customer. Through TD Marketing, Sirman is introducing 10 core products to US highlighted by a full line of slicing machines. The line-up includes an economic 9” slicing machine up to a 15-” specialty Slicer including a 13” ½ h.p. GEAR driven slicer.
The Sirman/TD team has also recognized the growth of the pizza industry. Sirman offers a complete line of solutions through their line of Hercules spiral mixer, food warmer and slicers. “The spiral mixer makes a better dough because it cuts down the amount of heat generated,” Fortanascio explained.
“Sirman has a very unique business plan that continues to bring some of the industry’s most creative and cost effective solutions to the US dealer and operator,” said Fortanascio. “They publish their very own magazine in Italy with recipes for chefs that enables them to continually fine tune their product line based on customer input.”
Metro New York’s dealers can connect with TD Marketing to demo the very latest solutions from Sirman. Operators are invited to call their local Sirman USA dealer.