Restaurant Misfits Podcast: Field Failing

Restaurant Misfits Podcast Field Failing
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Restaurant Misfits is a podcast dedicated to all things related to restaurant marketing, management, and everything else in between growing a restaurant business. The podcast is brought to you by Misfit Media in collaboration with Total Food Service. Each episode is hosted by Brett Linkletter, CEO & CoFounder of Misfit Media, and can be found on Spotify, or played below.


In this episode of the Restaurant Misfits podcast, Brett interviews Field Failing, CEO and Founder of Fields Good Chicken, a 6 location chicken concept based in New York.

Field’s restaurant adventure began in 2007, after his professional cycling career came to an end and he found himself back in the kitchen. That year, he filled the fridge in his New York apartment with brines and marinades, blasted the Rolling Stones, and set out to make the perfect chicken.

Shortly thereafter, his chicken restaurant concept was born. However, like many other restaurant around the world, they have had an extremely tough time during the pandemic but despite the tight regulations, Fields Good Chicken has found success.

Fields Good Chicken Aurify Brands
Fields Good Chicken is your favorite fast-casual chicken restaurant serving up the best damn chicken in New York City for lunch and dinner. All of their chickens come from FreeBird® chicken as their namesake product. FreeBird® chicken is locally sourced from family farms on the rolling countryside of Pennsylvania’s Amish Country.

Field Failing is a super inspiring guy who has had to change his business to survive and thrive during this time. We discuss what their plans are to continue growing afterwards, the importance of restaurant branding and simplifying their business approach. This episode is packed with insightful information, so let’s dive in!

  • BelGioioso Burrata
  • Inline Plastics
  • Simplot Frozen Avocado
  • RAK Porcelain
  • Cuisine Solutions
  • McKee Foods
  • T&S Brass Eversteel Pre-Rinse Units
  • Atosa USA
  • RATIONAL USA
  • Day & Nite
  • Imperial Dade
  • DAVO by Avalara
  • Easy Ice
  • AyrKing Mixstir

To listen the Restaurant Misfits podcast with Field Failing now, press Play below:


To learn more about Field Failing and Fields Good Chicken, check out their website.


About the Host: Brett Linkletter is the CEO & CoFounder of Misfit Media. He has an aggressive willingness to take on new challenges and a strong understanding of scaling a business from scratch. His vision is to disrupt the restaurant marketing space by empowering business owners with predictable, scalable marketing strategies so they can grow their business based on insights and data, versus guesswork and course correction. Brett’s specialty lies in creative content creation, brand messaging, social media growth hacking, and business development. His biggest role model and lifetime hero is his great grandfather, Art Linkletter, who was a famous TV personality and business man and a huge inspiration for Brett to get on camera more and begin a podcast. As the host of Restaurant Misfits, Brett seeks to interview the biggest and the best in the restaurant space to provide both an entertaining and education experience for listeners on every episode.

  • Inline Plastics
  • T&S Brass Eversteel Pre-Rinse Units
  • DAVO by Avalara
  • RAK Porcelain
  • RATIONAL USA
  • Cuisine Solutions
  • Simplot Frozen Avocado
  • Imperial Dade
  • AyrKing Mixstir
  • McKee Foods
  • BelGioioso Burrata
  • Easy Ice
  • Day & Nite
  • Atosa USA