Article contributed by Mike Berman, COO, Day & Nite/All Service
It was only this past January that India had declared total victory over Covid-19.
So let the world’s second most populated country’s record-breaking surge in Covid infections over the past month serve as our cautionary tale at a time we otherwise have good reason to be entirely optimistic the worst of this plague is behind us. After all, the Centers for Disease Control recently announced looser mask restrictions, approximately 100 million Americans have been fully vaccinated, and excepting pockets like Michigan, US infections are trending in the right direction. Now is the time for greater vigilance; overconfidence to be avoided at all costs.
Successfully managing through and ultimately overcoming adversity is always life’s greatest teacher, and certainly these most recent 15 months have proven to be foodservice’s ultimate educator. Among the many things our industry learned is the importance of removing risk by guarding against things others may or may not do. Thriving restaurants, hotels and other hospitality sectors depend on high turnover rates, dependent on serving lots of people. Recognizing none of us will be able to control all human behaviors, recent studies showing US hand washing habits have fallen back to pre-pandemic levels is cause for industry alarm. Topping the list of the many things we have all learned these past 15 months is the importance of proactive, preventative management as the things we never saw coming, circumstances we were not prepared for, have the most devastating impact.
Heightened vigilance, then, requires all foodservice professionals exert the utmost control over the highest impact things with the greatest degrees of influence and payback. The Environmental Protection Agency as well as every other leading authority has confirmed Covid-19 and similar viruses remain airborne longer and travel greater distances than was initially thought. Indoor air quality is everything, every serious minded foodservice professional absolutely must prioritize indoor environmental quality as both a defensive measure against behaviors and unseen dangers we cannot control, and to establish fullest control over our businesses and its lasting success. The already enormous stakes couldn’t be any higher when we further factor in a reality there remain literally millions of people still not treating coronavirus or other deadly pathogens seriously.
Of all the available means for creating optimal indoor environmental quality, Day & Nite Performance Solutions advanced technologies offer the most comprehensive, cost-effective, ubiquitous methods for permanently turning the corner on the awful conditions we have endured while also—and more importantly—guarding against anything similar ever happening again. Featuring bi-polar air ionization technologies that pulverize the tiniest particles at both the source and space, Day & Nite Performance Solutions puts hospital grade hygiene into every hospitality establishment. When coupled with Day & Nite HVAC’s industry-leading equipment maintenance pedigree, your business is able to simultaneously achieve greater protection and more favorable economies of scale through integrated, layered, continuous prevention, precaution and attention to every indoor environmental quality detail.
In sports, winning teams either secure early leads and build on them or they find ways to snatch victory from the jaws of defeat while losing teams do the exact opposite. While foodservice’s current state and future is anything but a game, how the industry conducts itself right now will determine exactly what’s in store for us. Ultimate victory over Covid-19’s crippling effects is within reach, but without proactively and actively securing pr most proactively controlled environment, our future is truly at great risk. Recognizing hospitality’s very destiny is within our hands, with knockout blow technologies like Day & Nite Performance Solutions and Day & Nite HVAC readily available, will you step up on your own behalf or allow everything you have worked so hard to achieve in life and business be unduly influenced by factors beyond your ability to control them? Email jbf@wearetheone.com if you are determined to be in control.
