Instagram is synonymous with pictures of food. It’s incredible that #food has been used 160 million times and counting. It isn’t just regular people posting images of their dinner anymore and it is now big business.
In what has been described as ‘the rise of the insta’ Influencer’ Instagram pages such as Joe Wicks have amassed over 1 million followers on Facebook and he also has a bestselling book called ‘Lean in 15’. The world of Instagram and food will only keep growing.
Businesses are also beginning to understand the influence of Instagram and it has become an integral part of the marketing mix for many businesses. Many businesses are now exploiting the hashtags that are relevant to the business in an effort to have their brand seen by a wider audience who are not location dependent.
You can find out more about how you can use Instagram and food photos to help your business in this infographic below from Lakeshore:
Instagram and social media are word-of-mouth marketing for the digital era and many people and companies in the food industry have learned how to use it to their advantage.
The Trends it has spawned… According to the American Culinary Traveller, the percentage of US leisure travelers catering their travels to unique dining experiences rose from 40% to 51% between 2006 and 2013.
Learn more about some of the Instagram and food influencers here:
Joe Wicks – @thebodycoach
Ella Mills – @deliciouslyella
Samantha Lee – @leesamantha
Sarah Phillips – @food
Joy the Baker – @joythebaker