The World of Instagram and Food: An Infographic

Instagram and food
Instagram and food

Instagram is synonymous with pictures of food. It’s incredible that #food has been used 160 million times and counting. It isn’t just regular people posting images of their dinner anymore and it is now big business.

In what has been described as ‘the rise of the insta’ Influencer’ Instagram pages such as Joe Wicks have amassed over 1 million followers on Facebook and he also has a bestselling book called ‘Lean in 15’. The world of Instagram and food will only keep growing. 

Businesses are also beginning to understand the influence of Instagram and it has become an integral part of the marketing mix for many businesses.

Many businesses are now exploiting the hashtags that are relevant to the business in an effort to have their brand seen by a wider audience who are not location dependent.

  • BelGioioso Burrata
  • Barilla Professional Pasta
  • Modern Line Furniture
  • Easy Ice
  • Day & Nite
  • SFA Winter Fancy Faire 2026
  • Red Gold BBQ
  • Inline Plastics
  • Imperial Dade
  • The NAMA Show
  • RATIONAL USA
  • Summer Fancy Food Show 2025

Also read: Your 2024 Marketing Checklist: 9 Strategies to Boost Your Brand in the New Year

You can find out more about how you can use Instagram and food photos to help your business in this infographic below from Lakeshore:

Instagram and food
Instagram and food

Instagram and food
Instagram and food

Instagram and food
Instagram and food

Instagram and food
Instagram and food

Instagram and social media are word-of-mouth marketing for the digital era and many people and companies in the food industry have learned how to use it to their advantage. 

The Trends it has spawned… According to the American Culinary Traveller, the percentage of US leisure travelers catering their travels to unique dining experiences rose from 40% to 51% between 2006 and 2013.

Learn more about some of the Instagram and food influencers here:

  • The NAMA Show
  • Modern Line Furniture
  • Day & Nite
  • RATIONAL USA
  • Easy Ice
  • BelGioioso Burrata
  • Barilla Professional Pasta
  • SFA Winter Fancy Faire 2026
  • Imperial Dade
  • Inline Plastics
  • Summer Fancy Food Show 2025
  • Red Gold BBQ
Total Food Service
Total Food Service is a monthly B2B foodservice publication and website covering foodservice and hospitality news, industry trends and exclusive interviews.