What happens when a savvy veteran marketer teams with a well-established brand? It has once again proven to be a recipe for success when Dan Kaufman joined a New York based uniform and linen rental company with a goal of creating a unique e-commerce brand.
WholesaleChefStore.com is an online e-commerce platform that sells uniforms and linens such as chef coats, aprons, pants, and chef hats directly to restaurant and foodservice professionals. The website is designed to be user friendly and offers easy to navigate sections; front of house and back of house.
“Our goal when designing the website was to make it as intuitive as possible. It’s all about the user experience so we invested in making uniforms, apparel, and tabletop napkins easy to find and order,” explained Dan Kaufman, General Manager. “When I joined the company in October of 2019, I brought on a team of experts to build a new direct sale platform that was more adaptable versatile, and most importantly user friendly.”
By developing a marketing strategy utilizing search engine optimization and pay-per-click advertising, Kaufman and his team were able to reach a wider audience and expand their customer base. “Most of our sales come from outside of our service area. We receive orders from as far as California to locally in New York State and many locales in between. We have found a sweet spot that has enabled us to develop a nationwide footprint of satisfied customers,” said Kaufman.
When visting the WholesaleChefStore site, restaurant, catering, hospitality and other foodservice professionals will find a range of options at varying price points. Trusted and well-known brands like Boldric, Bragard, Tilit, Regent and Pinnacle are featured in the lineup of chef coats. Kaufman stressed the importance of “providing both variety and depth in our offerings so we have a product solution for every type of consumer. “Our goal is to provide options and solutions for every segment, from an executive chef in a fine dining establishment to the cook in a local church.”
As part of their mission to meet the demand of customers wanting the latest trends and styles at different price points, wholesalechefstore.com has optimized their supply of quality merchandise by partnering with overseas mills. These new supplier partners manufacture high-quality and stylish goods that are commercially launderable, which is a real game changer,” Kaufman stated. Along with these efforts, Kaufman is seeking partnerships with other companies to increase their breadth and depth of offerings.
One of their featured offerings is their ability to quickly and seamlessly embroider nearly every item that we sell. “We have a very strong embroidery option that our customers enjoy,” explained Kaufman. “We have our in-house team that handles lettering and names, as well as an external embroidery partner for more complex projects. From executive chefs and sous chefs down to the line cook, an embroidered uniform offers a sense of pride and a place of belonging.
Chef coats, pants, and hats are available in a range of sizes and colors, appealing to a broad customer base. For other back of house needs they also sell a variety of towels,clean-up items, and slip mats.
WholesaleChefStore.com offers free nationwide shipping for large orders. This company is growing in scale and continually making changes to both optimize their product selection and further enhance the customers buying experience. If you are interested in placing your first order or would like to request more information, please visit the website.
