In recent years, self-pour technology has gone from a niche, venue-specific beverage model to a proven revenue driver for a wide spectrum of business types. Bars, hotels, country clubs, stadiums, and more are seeing the fruitful results of implementing self-pour technology.
The best part is that self-pour isn’t limited to beer, wine, or cocktails. Non-alcoholic beverages like cold brew and nitro cold brew coffee, iced tea, mocktails, and kombucha are all valid self-pour options served by self-pour locations worldwide.
The benefits are clear. Offering up non-alc options diversifies your beverage program and provides a more inclusive experience for your customers. Let’s take a closer look at how non-alcoholic self-pour offerings are helping businesses drive additional revenue and enhance the guest experience.
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Understanding the Rise in Non-Alcoholic Beverage (Coffee, Tea, Kombucha) Demand
Demand for cold beverages has skyrocketed in recent years. Cold brew coffee and other iced beverages are the main drivers of this trend.
According to NCA’s fall 2023 National Coffee Data Trends (NCDT) report, the popularity of cold brew coffee has grown 300 percent since 2016 and regular consumption of it increased by 60 percent since 2019.*
At the enterprise level, QSR Magazine reported that cold drinks now account for 75 percent of all Starbucks’ sales.**
Who is responsible for such a significant increase? Cold brew coffee has surged in popularity among younger consumers who prefer its convenience and richer flavors over traditional hot coffee.
According to a 2021 Mintel report, the ready-to-drink coffee category is rapidly expanding, with sales expected to exceed US$5 billion by 2023. Notably, 60 percent of Gen Z consumers opt for ready-to-drink cold coffee, surpassing the 49% who choose brewed ground coffee.***
Alternatively, Kombucha, a probiotic-rich fermented beverage, is also experiencing significant growth in the market.
Its health benefits, marketed as a product that eliminates toxins, boosts energy, and immune system and metabolic health, align perfectly with a growing class of health-conscious consumers—especially among younger millennials and Gen Zers.
This trend highlights how implementing cold brew and kombucha offerings into your beverage program can be advantageous to meet your guests’ needs and boost profits.
The Persuasive Power of a Self-Pour Non-Alcoholic Beverage Program
Conscious consumption has kicked off a new conversation around drinking and gathering culture. For those limiting or eliminating their alcohol intake, non-alc options like cold brew, mocktails, and kombucha are preferred options.
With PourMyBeer’s technology, beverage businesses can diversify their offerings to cater to a growing community of consumers looking to diversify their drinking habits. This inclusive act promotes greater trust and engagement between a business and its consumers.
The question now is how to get started. PourMyBeer is here to transform your bar, office, hotel, or clubhouse experience. With a variety of tap options and cutting-edge self-pour technology, they offer an efficient, cost-effective, and engaging solution to elevate the experience for your guests.
Obtain Your Self-Pour Solution
Now that you’re on the hunt for a self-pour solution, you’ll need to consider the best option that best fits your space and brand aesthetic.
PourMyBeer’s 2-Tap Mini Self-Pour Station offers unmatched flexibility and efficiency in beverage service. Its compact, mobile design saves space while delivering a fully self-serve experience.
Equipped with various payment solutions, it streamlines operations and removes the necessity for dedicated staff.
This system empowers venues of all kinds to provide a diverse selection of draft beverages including non-alcoholic ones, elevating customer satisfaction and boosting revenue potential with minimal overhead costs.
Curate a Beverage Selection That Resonates With Your Audience
Once you’ve decided to implement self-pour technology into your space, it’s time to curate a beverage program that appeals to your customers.
Whether you choose to provide alcoholic or non-alcoholic beverages, finding the right choices for your customers is paramount to your self-pour success.
Consider your space, customer demographics, and any limitations that may exist. Are you a hotel with a desire to offer non-alcoholic options?
Consider cold brew (or nitro cold brew) and kombucha as a healthy and easy way to provide value to your guests. After you know what beverages to offer, it’s time to find the right vendors that fit your budget.
Train Staff and Promote The New Offerings to Maximize Its Impact
The last piece to the puzzle is to train your staff and market your new self-pour offerings to your guests. Get your staff up to speed on how the technology works to help guests should they need assistance. Inform them on how to properly change kegs and gas tanks so that there is no disruption in service.
Once your team is equipped to service the station when needed, equip them with talking points about the service and its ease of use. Have them spread the word and even offer a free sample on the house. Next, leverage your marketing channels to showcase the new service.
Highlight it on social media with videos of customers taking it for a spin. Tag your vendors so that they can further promote your service to their audience, too.
The Benefits Are Clear — Diversify Your Beverage Offerings with Self-Pour Technology
Self-pour technology is revolutionizing the beverage industry, providing businesses with a flexible and efficient way to cater to consumer demands for diverse drink options while driving revenue.
Offering non-alcoholic beverages like cold brew coffee, iced tea, mocktails, and kombucha through self-pour technology is a great way to enhance the guest experience and provide a more inclusive environment for all customers.
With PourMyBeer’s innovative self-pour technology, businesses can provide a diverse selection of draft beverages, including non-alcoholic ones, to boost customer satisfaction and revenue potential with minimal overhead costs.
By curating a beverage program that resonates with your audience and promoting your new self-pour offerings to your staff and customers, you can maximize the impact of this cutting-edge technology and take your business to the next level.
* Report: Cold brew coffee popularity spikes 300% (source)
** Cold Drinks Now Represent 75 Percent of Starbucks’ Sales (source)
*** US Coffee and RTD Coffee Market Report 2021 (source)
