Since 1976, sports fans have been enjoying great eats, drinks, and company at The Greene Turtle. Starting this summer, the legacy brand is taking their gameday experience to the next level by including sportsbooks at two new locations under construction in Canton and Towson, Maryland.
On Feb. 15, Maryland-based Finest Flag Gaming, was awarded two retail licenses by the Sports Wagering Application Review Commission (SWARC) to operate sportsbooks in The Greene Turtle’s Canton and Towson locations, which will be supported by betPARX.
Both locations are currently under construction and are expected to feature a modern, innovative design for an optimal sports betting and sports viewing experience. This will include state of the art audio and visual technology featuring tickers that will allow bettors and sports fans to stay informed, while experiencing the uninterrupted excitement of the sports world. The sportsbooks are expected to be ready at these locations ahead of the 2023 football season.
“We’re super excited to partner with Finest Flag Gaming and betPARX, to take our guest experience to the next level” said CEO of The Greene Turtle Geo Concepcion. “We’ve been watching the incredible developments in gaming for a while, and we couldn’t be more pumped to offer a sportsbook experience that we know will resonate with our guests.”
Restaurants are an ideal venue for sportsbook operations. Many bars and taverns show live sporting events on TV and will often plan their promotional schedules, particularly at weekends, to highlight, and promote, such events. By also providing their patrons with the ‘on premise’ means to wager on those live sports events, from the comfort of the bar, this clearly provides, for the bar-owner, an additional opportunity for increased dwell-time, extra footfall, high levels of fan-engagement and improved F+B spending patterns.
One of the best-proven ‘on premise’ means are self-service betting terminals (SSBTs), which enable the retail sports betting consumer to self-select and strike their own sports bets. This is done through a networked terminal, typically consisting of a touchscreen, barcode scanner, under-counter unit housing a contactless card reader, cash acceptor and receipt printer.
With the ability of SSBTs to offer and support a wide variety of bet types and markets – and to do so in multiple languages and with a variety of payment mechanisms – operators typically find gross win margins from bets struck on SSBTs to be well above average due to the nature of player betting patterns and above-average selection of higher margin multiple/parlay bets by the player.
Since the introduction of retail SSBT units in New Jersey in 2018, one SSBT provider saw its operator-clients recording a 15% gross win margin on bets accepted through the terminals, contrasting the more normal 7% experienced through alternative betting channels, such as a mobile sports betting app. For operators, SSBTs are an important element of the retail sports betting landscape, with multiple options for retail placement, and location.
In particular, SSBTs have good scope to be customized to deliver a user-friendly, easy-to-understand interface with extensive menu functions for markets and bet-types. For novice bettors, especially, SSBTs helps remove the uneasiness of acknowledging to a human clerk that one is unfamiliar with how to place a bet. So, as they’re convenient, unobtrusive, immediately to hand and easy-to-use, consumers really like them, too.
Montana has also passed sports betting legislation, similar to that passed in Washington DC, in which sports betting would be potentially available through its roughly 1,400 retailers; over one-in three of Montana Lottery’s existing, active retailers are already located within the bar and restaurant sector.
Founded in 1976 in Ocean City, Maryland, The Greene Turtle has become the local community hangout for all ages, serving great food and drinks in a fun, casual atmosphere built on the excitement and unity of sports. The brand’s high level of customer service, culinary menu and locally sourced beers ensure that The Greene Turtle remains near and dear to customers’ hearts. With a flair reflective of its Maryland origins, The Greene Turtle’s food is not your typical “sports bar” fare. The extensive menu features bowls, tacos, crab cakes, desserts and more.
For more information, please visit thegreeneturtle.com and follow The Greene Turtle on Facebook, Instagram and Twitter.
