Article contributed by Mike Berman, COO, Day & Nite/All Service, with Tia Tassava
The enormous response to the most recent Day & Nite Performance Solutions-focused columns confirm what we had suspected: the hospitality industry is poised to take action but still somewhat immobilized.
We are grateful for all the positive feedback about how these columns have helped many determine their best strategies and ensuing course of action. More importantly, consistent with the Day & Nite family of companies utter determination and commitment to restore consumer confidence in hospitality and ensure your profitable return to business, we are obligated to help in any way possible.
More than ever before, business decisions must be weighted in favor of the total cost of operational ownership and impact rather than line-item expenses. All reliable research shows that consumers are more inclined to patronize establishments showing genuine care for others, emphasizing safety, hygiene, and health. Showing this requires more than just incorporating the essentials but distinguishing through serious effort. It seems rather clear that masks will be part of everyone’s wardrobe for the foreseeable future. Would you more trust someone wearing a coffee filter affixed with rubber bands around their face or someone wearing an N95 mask?
This same level of professionalism and attention to detail for safeguarding environmental, employee, guest, workplace, and food safety are playing a critical differentiating role for achieving your objectives. In this regard, a strategy wholly reliant on manual means will neither inspire needed confidence nor truly create the safest conditions. Equally, the cost of relying on purely janitorial measures will ultimately prove unsustainable. The latest research strongly suggests these surface treatments will have little to no bearing for protecting employees and guests from COVID-19 or similar pathogens.
With mounting evidence showing air quality has the closest link to environmental quality, the hospitality industry is far better served to invest precious resources in the most comprehensive air treatment systems for the greatest impact. World history shows the efficient and proper use of technology will always prevail. Day & Nite Performance Solutions‘ portfolio of integrated services and products are engineered to provide the most comprehensive, perpetual, high functioning sterilization and sanitation security for the hospitality field.
Consumer anticipation will be offset by at least equal doses of skepticism. In this regard, expect even your most loyal patrons to make very quick and potentially lasting decisions on whether to come back based on the degrees of your protective measures. Research shows that more than 2/3rds of the public are ready to dine out, but without visible and compelling evidence that an establishment has taken the right precautions, patrons will not return.
Just as a coffee filter supported by rubber bands won’t get it done, evidence shows that bottles of hand sanitizers coupled with junior employees wiping down seating areas with rags won’t either. Certifications, particularly those from trusted independent third party sources like nationally recognized organizations or testing labs prominently posted in your window, will offer necessary reassurances. Day & Nite Performance Solutions include these crucial validations.
This series has placed a premium on simultaneous deliberate planning with decisive action. Given all the stakes at this stage where slight glimmers of hope spring eternal, deliberation must give way to action. These painfully slow-moving last months of winter through mid-spring will suddenly shift to high gear. The already apparent signs of a Darwinian economy will be even more unforgiving on those slow to implement with impact.
Our successful way out of this, together, requires nothing less than a meaningful commitment to the hospitality industry’s future. On a deeply personal, professional, and corporate level, you have Day & Nite Performance Solutions‘ word for more than doing its part to protect and enhance the hospitality industry’s future.