With Every Bottle of Red Gold’s Folds of Honor Ketchup, Families Of Fallen Heroes Benefit
Family-owned and operated Red Gold® recently launched a new advertising campaign to benefit families of fallen heroes.
The integrated TV, billboard, radio, and social media campaign will alert consumers and restaurant customers of the positive impact they can make when they choose Red Gold Folds of Honor Ketchup.
“We’ve invested in one of our most ambitious ad campaigns to show our true colors as an All-American company who honors and respects the men and women of our military and their families,” explains Colt Reichart, Senior Director of Marketing at Red Gold and a 4th generation family member of the company’s ownership. “The origin of Red Gold dates back to 1942 when we began to feed the GIs of World War II, so the campaign is truly part of our company’s heritage.”
Folds of Honor is a veteran-run charity that provides educational scholarships to the families of fallen military heroes. Red Gold has pledged that a portion of the proceeds from the sale of its Red Gold Folds of Honor Ketchup will go to the scholarship fund. To date, nearly $200,000 has gone to the fund through sales of the ketchup by participating supermarket retailers and restaurants who service the ketchup either at their tables or in portion control dipping cups or packets.
The campaign, developed by advertising agency Creative Energy, features a TV commercial called “The Letter” that focuses on a mother who finds a college acceptance letter to her son in the kitchen trash can. She confronts him during a meal at a restaurant, saying that he doesn’t have to forget his college dreams thanks to a Folds of Honor scholarship that is funded by the Red Gold Folds of Honor Ketchup she points to at the restaurant’s table.
“The new campaign offers a glimpse at the types of experiences that occur when families realize the wonderful benefits of one of our scholarships,” says Ben Leslie, Executive Vice President of the Folds of Honor organization. “Red Gold is one of our cherished partners who are constantly looking for ways to raise awareness about our cause and provide us with much needed dollars to fund our scholarships.” The charity has provided over 35,000 life-changing scholarships totaling more than $160 million.
Red Gold Folds of Honor Ketchup not only does good, it taste good too. The Award Winning Taste recently won the ChefsBest Excellence Award for 2022. The ChefsBest Excellence Award is awarded to brands that surpass quality standards established by professional chefs.
The campaign supports supermarket retailers and restaurants that offer Red Gold Folds of Honor Ketchup. Television commercials show participating retailer and restaurant brand logos at the end of the commercial and on billboards in selected markets to direct consumers to where they can purchase or use the ketchup in the restaurant. Launched in the fall of 2021 in Chicago and Dallas, the campaign has expanded to include Tampa and Nashville markets this winter. The campaign will support their retailers and restaurants through 2022.
Folds of Honor is a 501(C)(3) nonprofit organization that provides educational scholarships to families of military men and women who have fallen or been disabled while on active duty in the United States armed forces. Our educational scholarships support private education tuition and tutoring for children in grades K-12, as well as higher education tuition assistance for spouses and dependents. Founded in 2007 by Lt Col Dan Rooney, a PGA member and F-16 fighter pilot currently stationed at Tyndall AFB Florida as a member of 301st Fighter Squadron who served three tours of duty in Iraq, Folds of Honor is proud to have awarded more than 35,000 scholarships valued at more than $160 million in all 50 states, as well as Guam, Puerto Rico, and the Virgin Islands. For more information or to donate in support of a Folds of Honor scholarship, visit the website.
Four generations of the Reichart family have been producing the world’s freshest, best tasting tomato products since 1942. When the US entered WWII, the government asked citizens to step up and help the war effort and the call was answered. Since then, Red Gold has become the largest privately owned tomato processor in the nation with three state-of-the-art facilities in Elwood, Geneva, and Orestes, Indiana. The company also boasts a million square foot distribution center in Alexandria and operates the subsidiary RG Transport trucking fleet in Elwood. Red Gold partners with local family farms across Indiana, southern Michigan, and Northwest Ohio to sustainably produce premium quality canned tomatoes, ketchup, sauces, salsas, and juices for foodservice, private brands, brands, export, co-pack, club and retail channels of distribution. The Red Gold family of consumer brands includes Red Gold, Redpack, Tuttorosso, Tomato Love, and Sacramento. Superior Quality, Outstanding Service and Operational Excellence are the shared values that contributed to the employee-created mission statement: “To produce the freshest, best tasting tomato products in the world.” Visit the award-winning website for great recipes, tips and culinary inspiration.