Article contributed by Danielle Fantasia, Sales & Marketing, for Motion Technology Inc.
There is no denying that over the last few years more and more people are switching from gas to electric vehicles. In fact, according to the International Energy Agency, “Sales of electric cars (including fully electric and plug-in hybrids) doubled in 2021 to a new record of 6.6 million, with more now sold each week than in the whole of 2012…”. As car manufacturers focus their futures on electric vehicles, convenience stores with charging stations are being given a unique opportunity to capitalize on the time it takes to recharge hybrid or fully electric automobiles.
Depending on the car or truck, and how much they are looking to charge up, customers could be at a charging station for 15 minutes or even an hour. Who knows, maybe even longer! Either way, this is a chance for c-store owners and operators to increase foodservice sales and specifically market towards EV drivers.
For instance, create promotions or campaigns that benefit electric vehicle owners. Maybe patrons that are recharging also receive a discount on a popular menu option. 50% OFF LOADED TATER TOTS WITH YOUR FIRST EV CHARGE! Or how about a loyalty program where drivers receive a free menu item? FREE BREAKFAST SANDWICH FOR EVERY TEN EV CHARGES! The possibilities are practically endless.
Convenience store owners and operators will want to make sure they have a reliable foodservice program that can support these promotions and campaigns. This means using kitchen equipment that is not only efficient, but reliable as well. Automatic deep-fryers like the AutoFry and high-speed ovens like the MultiChef are the perfect fit for stores with charging stations. They are so easy to use any employee can operate them, eliminating the need for a professional cook. Both pieces of kitchen equipment use advanced cooking technologies that allow them to deliver great tasting final results, each and every time! Serve up delicious offerings like nachos, pizzas, chicken wings, French fries, beignets, tater tots, breakfast sandwiches and more with the push of just a couple buttons. Foodservice has never been easier!
It has also never been safer. Did you know that AutoFry and MultiChef are extremely user friendly and also keep staff extremely safe? Both are completely ventless and fully enclosed trapping and filtering toxins that can develop during cooking, requiring no additional ventilation from an above hood system. They even stay cool to the touch, reducing the risk of burns and giving owners piece of mind knowing that their employees and property are safe from potential dangers.
With just two pieces of equipment any convenience store can easily implement a successful breakfast, lunch, or dinner menu. There are foodservice profits to be made when it comes to EV customers, let AutoFry and MultiChef help your business get started!
To learn more about how MTI’s ventless kitchen equipment can benefit your business, visit their website today!
