Organicity is a project that promotes organic products of European Union producers on USA and South East Asia markets: Indonesia, Vietnam, Singapore, Thailand.
European Union makes us stronger!
The Organicity project will last until the end of November 2023 and it is co-financed by EUROPEAN UNION and it is realized by Polska Ekologia and our partner Italian organic organization Bioagricoop, which contributes to the promotion and development of organic farming, producing and processing of organic food both at national and international level.
In this way we can propose a selection of organic products from two different countries with a different kind of production (Mediterranean/middle Europe) and the same passion for organic production.
Objectives
- To improve the awareness of consumers as well as operators in each target country of the labels containing the Community logo of organic farming and increase consumers’ knowledge so that they are able to search, recognize and choose products from EU organic farming in a clear and conscious way. In this sense, the project aims to encourage the consumption of organic foods.
- To increase the trust of consumers and trade operators contacted in each target country in EU products coming from organic farming, by spreading the wide knowledge about organic products and production in EU
- To increase the confidence of the target groups (consumers, importers, distributors and restaurateurs) contacted in each target countries in EU organic products, by informing them about the intrinsic characteristics of organic farming products.
International Fairs and beyond
The participation to International Fairs is preeminent, but it is different than having an individual participation. The Organicity logo is an official framework recognized by European Commission that comprehends different companies. In this way, with a collective promotional effort, every company becomes stronger.
Every project activity aims to the expansion of the European organic market and to the establishment of the members in the target countries through promotional activities and awareness campaign.
- EU organic weeks in POS: special event that will prefer the high-quality supermarkets, hypermarkets and shopping malls. The targets of these actions are the high-income consumers who will have the possibility to taste the products.
- Networking dinner: will be targeted to the most interesting operators met during the Fairs and the promotional activities, as well as the main media operators of the countries. Food Bloggers will be also invited, for their relevant role of opinion leaders. There will be a cooking show with high-quality chefs.
- Online & offline promotion: website, social networks, press office and press advertisement. The promotion of every single brand is part of an official framework guaranteed by the European Commission. This cooperation is even stronger thanks to the opportunity to be part of an international network.
- Incoming: Incoming missions will be arranged in order to realize meetings with sector operators, as buyers, HORECA, retail purchasing managers, wholesalers, catering managers, importers, reporters and opinion leaders. The aim of this activity is to follow up the most promising relationships.
Communication and Marketing
All the best ideas need to be shared in a proper way or nobody will notice them. We strongly believe in the power of communication. A perfect visual identity will be together with a sponsorized campaign created for each country. Social networks will be used to spread information on the project, on the companies, on the products. A practice tool to create social connections. There will be promotional and educative videos and an interactive App about the organic world, to inform and spread information about the products with direct connection to the POS.
Learn more about Organicity at their official website.
