It is not often that we are lucky enough to watch an industry completely evolve before our very eyes. In order to meet increased demand from customers stuck at home through the Pandemic, restaurants have had to innovate.
How could they get their products into the hands of their patrons, without putting them at risk by making them leave the house. The logical answer was food delivery services such as Grubhub and DoorDash. Many restaurant operators recognize the delivery opportunity and the need to upgrade but implementing a solution is where connecting with Ordermark is essential.
Ordermark, based in LA, is an online order management software company that aims to optimize performance and maximize market outreach. “There are so many delivery service platforms that are vital for a restaurant to be connected to,” said Ordermark CEO Alex Canter. “We are the connector. We’re the glue that bonds these companies together.” Although many small businesses knew they needed to reconfigure their operation towards takeout and delivery, they weren’t quite sure how. Ordermark provides restaurants with a plug and play solution that features a unique portfolio of added value solutions.
Canter brings a very unique background to his perch atop the growing tech company. The SoCal native grew up at the feet of several generation of his family running the iconic Canter’s Deli in Los Angeles. “The restaurant industry is notorious for its old-school, tried and true methodology. Although this way of doings things without a doubt has worked in the past, the times have changed, and these businesses are being forced to change with them. This new, technological landscape can be really daunting for many businesses who are exploring it for the first time, so we step in to provide them with everything they need to pivot as efficiently as possible,” said Canter. Not only does Ordermark provide the tech, they also provide best practices and experience from years of on-boarding a vast array of restaurant clients across the nation. “It’s not as simple as uploading your menu onto the delivery service’s app. Order management can become overwhelming quickly, menus have to be pared down, and food packaging needs to be revamped. We are prepared to guide businesses through the entire process.”
While it’s systematically important for restaurants themselves to have an effective and efficient takeout and delivery business, it’s equally important in the eyes of their customers base. The official standards have been raised by local communities with the mandates of new safety protocols for sanitizing and disinfecting. “What’s more important to remember is that with the growth of takeout and delivery, sloppily thrown together takeout and delivery operations now have far deeper ramifications,” Canter added. “Negative experiences stick with customers, but the good news is this works both ways. Customers will always return to well-maintained businesses, just as they’ll turn away from poor ones.” Utilizing a service like Ordermark can give one’s business the polish it needs to stand out amongst its competitors.
It’s hard to be successful without having a constant eye on the future, especially at a time like this where innovation is everywhere. Canter is no exception. “Ordermark’s future lies in nextbite. There is nothing more impactful we can be providing to our restaurants at this time than adding incremental orders into their kitchen.” proclaimed the CEO. “nextbite is a wholly owned subsidiary company of Ordermark.”
These brands are low food cost, small menu, and are conducive to takeout. We go out to existing restaurants and ask them if they can handle a few dozen more orders each day. Because their kitchens are often underutilized, the answer is often a yes, and we then provide them the knowledge and ingredients they need to prepare the food while we put the brand up on delivery platforms. The brand, the restaurant, the consumer, and the delivery platform are all winners from this initiative.” With ghost kitchens becoming more and more popular, Ordermark is ahead of the game and poised to reach even greater heights.
For four years, Ordermark has been a premier matchmaker when it comes to bringing restaurateurs into the future and providing them with the tech they need to succeed. “At the end of the day, we do what we do because what we offer is something people need, especially now when the only other option is to close. It’s our duty, and it’s a duty we’re passionate about. I can’t tell you how many restaurants have thanked us for keeping their doors open. Things like that are what keep us going.”
With Alex Canter and his passionate team, restaurants looking for the final piece of their takeout and delivery puzzle need not look any further than Ordermark. Visit their website to learn more.