In the midst of a desperate scramble among restaurant owners to secure their businesses without losing customers, the perfect solution for profit sustainability has been brought right to our doorsteps by the gallant efforts of Misfit Media Incorporated.
We all know how badly the pandemic has knocked a number of restaurants out of business and caused a steep fall in the income of restaurant owners. But as Brett Linkletter, CEO and Co-Founder of Misfit Media, rightly said, “With crisis comes opportunity, so instead of getting upset about the adverse economic effects of the pandemic, we should think of how best to adapt. No matter what happens, people must be able to get their daily meals, so it is up to us to figure out how to do that.”
A common problem in the restaurant industry is that a lot of people do not have an exact means to measure how effective their marketing is, or even determine whether it actually works or not. In light of this, Misfit Media has created a number of creative strategies for restaurant businesses to acquire and retain customers, and also enable them to track their exact return on investment.
Applying the concepts of e-commerce marketing to restaurant marketing, Misfit Media has created an efficient automated tracking system that measures a restaurant ad campaign metrics and provides a detailed feedback on your investment returns. Through this method, the operator can fully understand the level of success of marketing initiatives by tracking and compiling results over time. “This way, you will be able to tell if your marketing strategies are working fine or if you might need to turn up the heat,” added Jace Kovacevich, co-founder of the California based company. “Our goal is to help our restaurant customers record and then interpret success metrics,” Kovacevich said. “These metrics are essential to your business growth.”
To improve customer engagement, Misfit implemented a chat automation strategy that enables restaurant owners manage a smooth flow of chats back and forth with customers through regular means including text messages, emails and Facebook Messaging. In order to acquire customer contacts for this mode of marketing engagement, Misfit Media has launched a much talked about QR Code Scanner technique. As a result, Misfit’s restaurant customers are able to provide their dining patrons with the ability to scan the QR Code with their phones. This enables the customer to access their menu, while the restaurant is able to seamlessly gather contact information automatically and subscribe the guest to their Facebook Messenger marketing list.
From there, Misfit’s restaurant customers are funneled into the restaurant’s database. The restaurant is then able to plan, execute and track their online marketing campaigns to the customer. “It’s about understanding your data and your customers. If we know how to run ads specifically to new people, while remarketing affordably to existing fans, we can make smarter decisions in our marketing, which leads to additional growth for the business,” Linkletter continued.
“We help our restaurateurs craft a unique message by building a case that highlights the restaurants unique features with the goal of choosing your restaurant over competitors that they might currently be loyal to,” Kovacevich said.
Misfit Media has also carefully fine-tuned their portfolio of services to reflect the changes that the pandemic has created. Covid-19 has ushered in expansion of both outdoor dining and takeout delivery. “We understand how important it is that our restaurant customers maximize the revenue generated by their on-line ordering platforms, Linkletter said. To accomplish that goal, Misfit Media has designed a proprietary online ordering platform called ‘Dineline’. It enables dining customers to easily make direct orders from their restaurants of choice, directly on their site and without any commission on orders. Indoor seating might get shut down, outdoor seating might be seasonal, but the chances of shutting down online ordering are non-existent,” Linkletter outlined.
In addition to online orders, Misfit also understands the Pandemic related challenge of marketing a restaurant’s commitment to safety and sanitation as eateries prepare for colder weather and the return of customers to indoor dining rooms. “We are working with our client base to market their commitment to new cleaning protocols and ensure customer safety,” Linkletter said.
Misfit understands how to attract customers back inside with carefully crafted ads and marketing messages that emphasize minimizing contact with people and surfaces to improve customer confidence. Misfit’s approach for their restaurant customer includes messages that highlight safety measures.
In their new book, titled “Misfit Marketing for Restaurants: How to acquire, retain and track guests” Brett and Jace outline a number of principles that will enable restaurant owners to adapt marketing changes that have been necessitated by Covid-19.
It also provides a complete set of strategies that can be applied during and well after the pandemic.
“Social media is a very impactful tool you can use to build your marketing funnel, engage customers and measure the scalability of your restaurant business,” Linkletter concluded. “Our mission as an agency is to help every restaurant expand their business and so while we can’t work with everyone we knew that we could write a book that could help make a massive, positive impact for many
Restaurant professionals are also invited to visit the Misfit Media website. It offers clients a great deal of insight into effective restaurant marketing techniques. It also offers a link to their podcasts and case study videos, which explain the specific problems peculiar to the restaurant industry. The site also suggests possible solutions and opportunities that can be harnessed to give one’s business a much-needed boost. Prospect clients are also afforded the opportunity to set up a free strategy session with Misfit Media’s expert Performance Consultants. These no-obligation sessions offer restaurants an opportunity to discuss and learn strategies to attract and retain restaurant guests.