Article contributed by Nick Warrick, All Seasons Uniforms
With so many restaurants in the hospitality industry today, customers have become more demanding as they expect to get what they pay for. As a result, restaurants always strive to improve their food, room settings, and overall restaurant visual appeal to enhance customer experience.
Although these factors are critical in influencing a customer’s attitude towards your food service business, employee uniform also plays a considerable role. A company’s uniform represents its brand, a crucial way for the business to communicate its professional services, quality levels, and organizational culture.
Companies in the food service industry should provide workplace uniforms for their employees per the stipulated dress codes and grooming guidelines.
Here is how a food service uniform affects customer perception.
1. Promotes Trust
Workplace attire fosters a sense of credibility and trust in a company’s ability. Providing employees with a work uniform demonstrates your confidence in their ability to uphold your company’s values. As a result, customers will also trust them.
Additionally, most customers naturally presume workers wearing branded work attire take greater pride in their work and are more competent at offering services.
For customers to trust you in the food service industry, you must be careful when choosing a custom design of uniform. Look at the quality of the material and ensure it reflects industry professionalism. The logo on the uniform should also represent your company’s values.
After buying uniforms for your workers, ensure they are always clean. In the food service sector, neat, professional-looking uniforms are essential to achieving high client satisfaction. If uniforms are dirty, it suggests that your restaurant is unhygienic, and your business may gain a bad reputation affecting your customers’ level of trust.
To avoid such issues, provide your workers with multiple pairs of uniforms. Also, consider hiring commercial laundry services for daily uniform cleaning after work.
2. Increases Brand Awareness
When running a food service business, employee uniforms will help improve your brand image and enhance brand awareness. Increased brand awareness can lead to new customers and increased sales.
A good company uniform will stand out when your employees serve customers in your restaurant or run errands after work. When people walk past your restaurant, they are likely to notice your employee’s uniforms. Using photos of employees wearing your uniform in advertisements or social media posts will create a lasting impression on your customers, making your brand more likable.
To ensure this method becomes effective, keep visual elements like bright colors, designs, and a distinctive logo in mind. These characteristics will help your personnel stand out from the competition and make it simple for customers to remember and recognize them. Uniform creates a brand identity so customers can quickly identify a brand by looking at the uniform.
Additionally, ensure the logo and symbols you use on your uniforms are consistent across all branding platforms. This way, you will promote your business consistency and avoid confusing customers.
3. Makes It Easy to Spot Your Employees
Restaurants are often busy places. Some people visit restaurants in a hurry and may want to be served right away and leave. In such a scenario, it can be frustrating for the customer if they can’t spot the restaurant workers quickly.
Work uniforms make it easy for the customers to recognize the staff. Therefore, they can quickly signal to them when they want to make an order, get a drink, refill or bill.
Prompt customer services make your customers happy. Satisfied customers are likely to relate more with your business and its employees hence appreciating them in ways such as leaving tips.
4. Improves First Impression
When customers walk into your restaurant, they will interact with your employees first. If the customers see employees sitting around in casual wear, they may think they don’t take their work seriously.
People are used to seeing employees in the food service industry wearing uniforms. Therefore, they may be surprised if they find that your employees don’t wear work uniforms.
Uniforms can improve a customer’s first impression. They will make your customers feel comfortable and interact freely with your employees. Additionally, uniforms can energize customers, especially if you choose vibrant colors.
5. Classy In-house Reminder
In some cases, before a customer walks into your restaurant, they have probably heard about it from their friends or online. Employee uniforms remind customers that they walked into the right place and will get the expected services.
Remember that the quality of service will determine whether they’ll come back or not. Use your uniforms to remind customers where they are.
When designing the uniform, carefully place the logo on the chest or sleeves to ensure it leaves an impression. As the customers see your employees walk around in your uniform, it reassures them that they are in the right place and can feel at home proceeding to seek your services.
6. Promotes Professionalism
For a food service business to grow, it should uphold a strong professional image. One of the best ways to enhance professionalism is for employees to wear clean, neat, and properly designed uniforms. If customers feel you took time designing your uniform, they’ll be confident you’ll also take time preparing quality meals.
A business that has employees wearing clean and well-designed uniforms will feel more professional than one with old, dirty, stained, or poorly designed uniforms. With a proper custom uniform design, your customers will feel that you are a serious business that clearly understands its place in the industry.
7. Builds Team Spirit
Employee teamwork is essential for any business, including the food service industry. When employees wear a work uniform, they’ll feel like a team, encouraging them to work together towards a common goal. Customers will trust a food service business where they see employees working together as they prepare their orders.
Also, when customers see your employees wearing similar uniforms and working as a team, they will trust your business even more. They’ll feel that someone is readily working to give them the best experience.
Uniforms play a crucial role in any business. However, you should not just choose any uniform. Pick one that significantly resonates with your brand and promotes brand identity/image.
Consult widely when deciding the best-suited uniform for your food service business. Involve your employees, and if need be, seek services from professional custom uniform designers.
Nick Warrick is the sales manager at All Seasons Uniforms, a professional workwear company based outside of Chicago that has been in business since 1991.