In our industry, it’s safe to say there’s a lot of chatter. Promises are made, guarantees are established and everywhere you turn, someone is trying to sell you something.
The calendar year is dotted with annually scheduled tradeshows, exhibitions and parties, where hospitality brands descend to sell their wares, and try to hit moving sales targets. It’s at these events where you’ll hear the largest amount of noise, where products are guaranteed to be better, harder, faster and stronger.
The LMT team oversees tabletop procurement for one of the countries largest hospitality distributors in the United States, so we’re familiar with the buzz new product launches generate, and equally familiar with an underlying truth; it is rare to partner with manufacturers that talk big game…and back it up, consistently.
Drinique was founded in 2007, with a mission to elevate a product category swarming with chatter. To help meet an unprecedented demand for unbreakable glassware in an industry that evolves style and elegance by the millisecond, Andrew Elliot founded Drinique and since has grown his drinkware empire into the leading brand available to the foodservice industry.
All Drinique products are constructed from materials made in the United States and all manufacturing is also done stateside. Drinique pioneered the use of Tritan copolyester in drinkware when they first created their 12oz Elite tumbler. Since then, the portfolio has grown into a suite of solution-based beverage items, all BPA-free.
BPA, in case you’re wondering, stands for bisphenol A, an industrial chemical often used in the manufacturing of plastics. It’s definitely not something we would recommend garnishing your beverage with, so why would we accept it in the vessels we use to serve our industry? According to the National Institute of Environmental Health Sciences, exposure to BPA has shown effects to the health of children’s brains, prostate glands and an increase in blood pressure. BPAs are everywhere. Acrylic, plastic and polycarbonate drinkware is shipped by the container load from overseas every day and distributed through hundreds of third-party wholesalers nationwide, but what’s missed during that process is attention to the mission of foodservice overall; to nourish and sustain.
Aside from original, unmatched product quality in manufacturing, listening to the needs of bartenders and beverage directors is perhaps Drinique’s greatest strength.
“Drinique not only offers a superior product but customer service as well,” says Michael Waltman, Director of Nightlife for WYNN, which manages venues such as XS, Encore Beach Club and Intrigue. “No matter how big of an order we place it gets expedited and we get the red carpet treatment.”
Drinique’s drinkware molds were sculpted in response to countless hours of research within the beverage and nightclub industry.
“When designing a new line, form and function are important, so conversations with beverage directors and bartenders are key to our success,” says Elliot.
The Elite collection, which launched Drinique into beverage stardom, was created to elevate a product category that was only cluttered with commodity solutions. It was built with concise lines drawn to accentuate ideal ounce capacities for operational needs. The Caliber collection, released almost a decade later, is designed to stack high and tight and targets a more cost-conscious consumer. Whether you’re looking for a shatter resistant shot glass or an elegant champagne flute that has the look and feel of crystal, Drinique has you covered. In recent product launches, Drinique added a highly demanded hurricane along with a footed pilsner vessel to their arsenal.
In a world of constant chatter, LMT’s partnership with Drinique, a brand that remains true to the integrity of its product and its brand, is music to our ears.
Drinique products are stocked in all Singer Equipment Company’s warehouses for immediate delivery. For product inquiries, please contact LMT@singerequipment.com.
