As the availability of vaccines continues to increase, the restrictions placed on restaurants and bars continue to diminish, allowing patrons to safely return to their favorite businesses to enjoy a reprieve.
One of the most difficult challenges restaurants have had to tackle is maintaining a positive atmosphere in spite of current events. Many businesses fall short in this regard, producing uninviting, sterile environments, or, displaying negative, demoralizing content on their televisions. Luckily, Atmosphere TV, a new streaming television service designed specifically for businesses, has arrived on the scene to fill this niche and provide a constant stream of positive and engaging content to businesses looking to improve the atmosphere of their establishments.
“In this day and age, a constant cycle of depressing news, old sport game reruns, and politics is the last thing people want to watch when they come to a bar or restaurant to relax,” stated Mike Kelly, Director of Distribution Partnerships at Atmosphere TV. “Our goal at Atmosphere is to provide engaging and uplifting content that will not only pull people away from their phones, but do so in a way that influences customers to make additional purchases. Customers can order a drink or a plate of food and scroll through their phone at nearly any establishment, but if a business can set itself apart by providing an atmosphere and experience that customers actually put down those phones to enjoy, the chances of them spending more money and returning in the future are greatly increased. Business owners can also place their screens strategically in the same line of sight as menus and specials, essentially drawing extra attention to them through the initial allure of Atmosphere’s content.
“Due to popular demand, we’ve also recently launched a simple and easy-to-use digital signage platform to our program,” said Kelly. “This platform allows the restaurant to upload their own images, features, videos, specials, events, and promotions directly to the screens from devices that we supply. What this means is that operators don’t even need to be on site in order to take advantage of this feature.” Not only is this feature versatile, as it can be utilized over nearly any distance, it also can be used to further enhance the mood of a venue. Operators can announce specials, call attention to upcoming events, and even give shoutouts to specific customers. Establishments can even use the platform to save on traditional menu costs by displaying them digitally. “One of the biggest strengths of this platform is its flexibility,” mentioned Kelly. “Because this service can be used to accomplish nearly anything, it quickly pays for itself.”
Speaking of costs, the team at Atmosphere TV has been incredibly conscientious of businesses currently operating with reduced revenue. “We provide the base service and the necessary devices to utilize it completely free of charge,” stated the sales and marketing director. “All we require on the business’ end is that they use the service a minimum of 40 hours per month.”
Atmosphere also offers a pro subscription, which will only set back patrons a mere $50 each month. This package includes the digital signage platform, so for essentially a dollar and a half each day, customers will have unfettered access to all of Atmosphere TV’s streaming content as well as the limitless possibilities that the signage platform offers. All operators have to do is sell a single additional item each day for the return on investment to be immense.
Although they’ve only been on the scene for a few years, Atmosphere has already solidified itself as a frontrunner for operators looking to make unique upgrades and improvements to their establishment. “As people trickle back into their favorite businesses, they’ll be looking for exciting new features and alterations. With Atmosphere TV, you can show each and every person that you’ve used the downtime well, reassessed the business to find out what could be made even better, and are welcoming them back with something new, exciting and fun ,” asserted Kelly.