When it comes to serving up delicious seafood dishes at your restaurant, finding a consistent source of high-quality fish is absolutely essential.
With a goal of getting your customers to keep coming back for more you need to ensure that you’re always getting the freshest and most delicious fish for your menu.
To accomplish that quest for the perfect seafood supplier, you want to make sure that you’re working with a supplier that takes pride in their products and is committed to delivering the highest quality fish to your restaurant.
The next key is communication when it comes to sourcing high-quality fish. The professional chef/restaurant owner needs a supplying vendor that understands exactly what you’re looking for in terms of freshness, size, and type of fish.
The New Jersey office of AVRAMAR checks all of those proverbial boxes with a unique understanding of the restaurant and foodservice professional’s menu needs.
In addition, Alexandros Fthenakis, who manages the firm’s US sales branch, understands that creativity with your dishes enables a diverse selection of seafood options to keep your customers coming back for more.
AVRAMAR has been a leader in helping US chefs market the health benefits of seafood. “The demand for fish is further fueled by its reputation as the most nutritious and healthful protein choice, boasting vital nutritional benefits such as elevated levels of omega-3 fatty acids and other essential micronutrients,” Fthenakis explained.
“Fish consumption offers a myriad of benefits for both consumers and businesses due to its health advantages, culinary versatility, environmental sustainability, meeting consumer demand, and economic opportunities.”
Among the challenges for today’s culinary community is how to stay ahead of the competition with fare that generates consistency and repeat visits with a dining population with ever-evolving tastes. “With our premium species Branzino, Dorade and Pagrus, our mission is to bring the Mediterranean to the tables around the world,” Fthenakis added.
AVRAMAR aims to broaden availability and continue to establish itself as a leader in the Mediterranean aquaculture sector and in meeting the demands of the contemporary seafood market.
“With the world moving in an ever more sustainable direction, seafood is recognized as playing a vital role in nourishing the growing population while protecting the planet,” the New Jersey based executive noted.
“AVRAMAR is up to the challenge of sustainably feeding the planet with environmentally friendly practices that ensure the long-term viability of the industry: Better Fish for Better Lives!”
Fish welfare constitutes one of AVRAMAR’s fundamental pillars of sustainability. AVRAMAR prioritizes fish welfare through improved husbandry practices and advanced technology, such as underwater cameras, aiming to increase overall fish survival and promote health benefits.
“Recognizing the sensitivity of the harvesting process, our company advocates for electric stunning adoption to minimize stress during slaughter, targeting its implementation across its farms in Spain and over 50% of its production in Greece by 2027,” Fthenakis detailed.
AVRAMAR’s success with Branzino (pictured at top) in the US market has been driven by Branzino’s unique attributes, our strategic positioning and partnerships, consumer education, and targeted promotions.
To further increase awareness and penetration, AVRAMAR plans to continue expanding into retail and food service channels, collaborating with influencers and chefs to create engaging up to date content.
Innovating with new product formats and emphasizing sustainability messaging will differentiate Branzino and appeal to environmentally conscious consumers, strengthening AVRAMAR’s position further.
“Despite being a relatively lesser-known species, Branzino is gaining more traction on menus every year, achieving incredible success and penetration in fine dining and independent restaurants,” Fthenakis continued.
“Chefs appreciate its mild flavor and versatility, leading to creative preparations that resonate with diners.”
US chefs have adopted AVRAMAR as a reliable and consistent source of fish with crucial availability year-round. “Our expansive network of farms throughout Greece guarantee meticulous monitoring and unwavering compliance with the rigorous food safety standards set by the European Union,” Fthenakis said.
“Our species undergo an 18-month life cycle at sea to reach commercial sizes. Proactive inventory management, stringent quality assurance measures, and efficient cross-functional communication between production and sales departments ensure that our availability aligns with market demand.”
AVRAMAR’s Mediterranean species possess unique qualities that distinguish them in terms of culinary excellence and adaptability. Known for their delicate flavors, tender textures, and versatility in various cooking methods, these fish are highly prized in Mediterranean and Asian cuisines alike.
Species such as Branzino and Dorade boast a mild yet distinctive taste profile that complements a wide range of herbs, spices, and ingredients commonly used in Mediterranean cuisine.
“With no added ingredients, our products allow the inherent flavors to shine. We also provide recipe suggestions and culinary inspiration to consumers, showcasing the diverse ways Mediterranean species can be incorporated into dishes, from grilled fillets to seafood stews and pasta dishes,” Fthenakis said.
AVRAMAR continues to engage with their foodservice community and their dining consumers. AVRAMAR engages consumers through its online presence, consumer education campaigns, partnerships, events, product labeling, in-store promotions, and feedback channels.
“Through social media, website content, and events, we educate our partners and consumers about the importance of sustainability in the seafood industry and provide information on our responsible sourcing practices,” Fthenakis concluded.
By staying abreast of emerging trends, consumer preferences, and technological advancements, AVRAMAR continuously innovates and adapts its product offerings to meet evolving market demands and maintain a competitive edge in the seafood industry.
AVRAMAR’s agenda of achieving a balance between consumer demand and sustainability goals have enabled the company to emerge as a leader in shaping the future of responsible aquaculture.
For chefs, operators, or distributors seeking more information, visit AVRAMAR’s website as well as Social Media channels for deeper insights or contact the company’s dedicated sales team.
Additionally, attending industry events where AVRAMAR is present can offer further valuable insights and the opportunity to meet them in person.
