With Dawn of New Baseball Season, Tom Funk Assumes Leadership Role as President of Legends Hospitality

Tom Funk Legends Hospitality
Tom Funk Legends Hospitality
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As the new season of Yankee baseball approaches and the anticipation builds, the team’s concessionaire Legends Hospitality is also gearing up for an exciting new chapter under the leadership of its newly appointed President, Tom Funk.

With his extensive experience and impressive track record in the hospitality industry, Funk brings a fresh perspective and an innovative approach to the table.

“The incredible growth and success of Legends’ hospitality business is attributed to Dan’s leadership and guidance since day one. We are grateful for his immeasurable contributions over the past 15 years,” said Legends CEO Shervin Mirhashem.

“As we continue to focus on growing the business and delivering first-class hospitality experiences for our partners, we are fortunate to have Tom take the reins and lead this next phase.”

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  • Red Gold Sacramento
  • RAK Porcelain
  • Easy Ice
  • DAVO by Avalara
  • AyrKing Mixstir
  • Imperial Dade
  • Inline Plastics
  • Day & Nite
  • BelGioioso Burrata
  • McKee Foods
  • Simplot Frozen Avocado
  • RATIONAL USA
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Taking over from the legendary leader, Dan Smith, who has made significant strides most recently in securing concessions and food services at Buffalo Bills’ new stadium, Funk understands the magnitude of the responsibility that comes with his new role.

However, he embraces this challenge with enthusiasm and a firm commitment to continue the legacy of excellence that Legends has become known for.

A fresh start symbolizes a new beginning for Legends Hospitality, and with spring training set for this month, the timing for a fresh start couldn’t be more perfect.

This transitional period provides an opportunity for Funk to assess the company’s strengths, identify areas for improvement, and implement strategic initiatives that will propel Legends to even greater heights.

By leveraging his expertise in the hospitality industry, Funk aims to enhance the overall fan experience, offering innovative and personalized services that will leave a lasting impression on visitors to stadiums and arenas.

“For 15 years I have loved coming to work every day at Legends to stand alongside the most talented people in the business,” said Smith, who will become a senior advisor at Legends.

Smith was the first hire of Legends when the business was formed by the owners of the Dallas Cowboys and New York Yankees to handle the hospitality efforts.

Today hospitality is just one of six business arms of Legends, but remains an important segment, managing venue concessions, premium clubs and suites, and private events catering, among other responsibilities.

With Funk at the helm, Legends Hospitality is poised to embark on a journey of growth and success. His vision for the company aligns with the ever-evolving demands of the hospitality industry, where customer experience is paramount.

Funk’s extensive network and industry knowledge position him well to forge strategic partnerships that will further enhance Legends’ offerings and expand its reach.

Kirta Carroll will remain in her role as Legends’ president of global merchandising, continuing to report to the hospitality head.

“Food and beverage and merchandise play a critical role in delivering an exceptional fan and guest experience, and we have a significant responsibility to represent our partners’ brands in the best way possible,” said Funk.

“I’m excited to continue to evolve and grow our capabilities to ensure we do this, while also providing innovative concepts and solutions that will deliver great outcomes for our partners.

Funk joins Legends this month after a two-year stint at Compass Group, where he was responsible for leading healthcare, the largest business arm of that foodservice business.

He has extensive experience at sports-related hospitality operations, including eight years in various capacities at Levy Restaurants, a sister company of Compass that works with dozens of sports organizations, including the Los Angeles Dodgers and Houston Rockets.

Funk also spent eight years at Aramark, including as director of operations, and as a general manager at Delaware North.

Yankee Stadium Lobel's Steak Topped Fries
A sampling of the Legends cuisine from stadium restaurants includes the Steak Topped Fries from Lobel’s @ Yankee Stadium, Bronx, NY.

As the new baseball season kicks off, Funk and his team are eager to demonstrate their commitment to excellence and deliver unparalleled experiences to fans and guests.

From reimagining menu options to implementing cutting-edge technology solutions, Legends Hospitality under Funk’s leadership aims to revolutionize the way fans engage with their favorite sports teams and venues.

Founded in 2008, Legends has grown from its joint Cowboys-Yankees responsibilities into a global services business offering venue planning, sponsorship valuation and naming rights consulting, among other businesses.

Legends’ client list includes the Buffalo Bills, Denver’s Ball Arena and Liverpool Football Club.

  • Simplot Frozen Avocado
  • Day & Nite
  • RAK Porcelain
  • DAVO by Avalara
  • Cuisine Solutions
  • Imperial Dade
  • McKee Foods
  • Easy Ice
  • Inline Plastics
  • RATIONAL USA
  • AyrKing Mixstir
  • Atosa USA
  • BelGioioso Burrata
  • Red Gold Sacramento

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