Specialty Food Association Partners With Morocco To Bring Unique Experience to Javits Show Floor in June

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The Specialty Food Association (SFA) announced late last month that Morocco will be their partner country sponsor for the 2023 Summer Fancy Food Show. The largest B2B specialty food event in the United States, the Summer Fancy Food Show features thousands of specialty food and beverage products from around the world.

Bill Lynch SFA
Bill Lynch

The Morocco Pavilion will be 5,000 square feet and comprised of 40 companies. “The Specialty Food Association is thrilled that Morocco will be our partner country sponsor for the 2023 Summer Fancy Food Show,” said Bill Lynch, SFA president. “Morocco has a rich culture that produces an array of specialty food products, and I look forward to our buyer community experiencing the culinary treasures Morocco will be bringing to the Show.”

“Morocco Foodex is glad to announce the participation of Morocco as a Partner Country in the Summer Fancy Food Show,” said El Mehdi El Alami, director of Promotion and Development. “We are aiming through this event to spotlight the excellent quality, the authenticity, the sustainability and the diversity of the Moroccan food products. This participation is considered to be a major business opportunity for the Moroccan exporters to connect and develop commercial operations with U.S companies. We are also preparing a cooking show program, to offer to everyone the chance to experience the specific taste of Moroccan food. Moroccan food products are a worldwide recognized production, a legacy of know-how, an expertise in perpetual renewal and a world champion in many products like sardines, capers, olive oil, olives, etc. We look forward to meeting you and welcoming you at the Moroccan pavilion.”

The Summer Fancy Food Show will take place June 25-27 at the Javits Center in NYC. The Show is open only to qualified members of the specialty food trade, industry affiliates, and journalists. Registration opens this month. 

The Specialty Food Association (SFA) has been the leading trade association and source of information about the $175 billion specialty food industry for 70 years. Founded in 1952 in New York City, the SFA represents manufacturers, importers, retailers, distributors, brokers, and others in the trade. The SFA is known for its Fancy Food Shows; the sofi™ Awards, which have honored excellence in specialty food and beverage for 50 years; the Trendspotter Panel Show reports and annual predictions; the State of the Specialty Food Industry Report and Today’s Specialty Food Consumer research; the SFA Product Marketplace, where buyers discover new products, network and connect with SFA members; SFA Feed, the daily source for industry news, trends and new product information, and Spill & Dish: A Specialty Food Association Podcast.

  • BelGioioso Burrata
  • Easy Ice
  • Imperial Dade
  • Simplot Frozen Avocado
  • RAK Porcelain
  • AHF National Conference 2024
  • T&S Brass Eversteel Pre-Rinse Units
  • Cuisine Solutions
  • McKee Foodservice
  • Atosa USA
  • RATIONAL USA
  • DAVO by Avalara
  • AyrKing Mixstir
  • Day & Nite

Learn more at https://www.specialtyfood.com/shows-events/summer-fancy-food-show/

  • Atosa USA
  • Cuisine Solutions
  • AyrKing Mixstir
  • McKee Foodservice
  • T&S Brass Eversteel Pre-Rinse Units
  • Easy Ice
  • AHF National Conference 2024
  • DAVO by Avalara
  • Day & Nite
  • RATIONAL USA
  • RAK Porcelain
  • BelGioioso Burrata
  • Imperial Dade
  • Simplot Frozen Avocado