Article contributed by Lucy Wyndham
In the realm of catering, your business’s relevancy will greatly depend on your ability to capture the interest of consumers. In this case, social media is one of the best ways to promote yourself.
After all, 72% of the American public makes use of some form of social media, according to the Pew Research Center. So, how can you utilize social media in a way that boosts your catering business?
Showcasing Offerings and Behind the Scenes Action
The common quote says that a picture is worth a thousand words. In the land of catering, it’s worth significantly more than that. Marketing campaigns on social media are 70% more effective when they use visuals, according to Suvi Jain of Limetray. It’s therefore up to you to effectively promote your catering business by taking carefully put-together photos that explore your menu offerings or event styles. You can help your target audiences get to know the real people behind the business by doing short interviews or a video as well. Roughly 3.2 billion images are shared every day, according to Brandwatch. If you make the images or videos appealing enough, they can be circulated and generate buzz for your brand.
Real-Time Interaction
If there is anything you can rely upon it is the fact that trends and consumer needs change very rapidly. You can use social media to have real-time interaction with your consumers, according to food industry writer Domenick Clementino. Your audience can leave comments on your social media posts and send you a direct message regarding their wishes and queries. It grants you a clear picture of present trends that dominate the market so that can adjust your business practices and offerings accordingly. Real-time interaction presents a golden opportunity for you to address any dissatisfied clients and turn any negative press around. It also gives you the chance to ask your audience questions to check their temperature about new ideas you may be interested in putting forward. Getting honest feedback from people who patronize your brand is a great way to cultivate an organic following.
Targeted Audience Marketing
Depending on the social media platform that you choose, the way you can approach your audience may vary. For example, using Facebook helps you measure how much engagement you get per post and see how many people actually know your catering business exists. Pinterest is a social media platform that best showcases photos of your business. 42% of female consumers make use of Pinterest to find ideas and catering brands to patronize, according to Nuphoriq. You can further promote your catering business by using different social media platforms. What’s important is that you keep a sharp eye on how you respond to your audience.
As an entrepreneur, it is important that you utilize whatever is available to bring attention to your business or brand. In this case, food’s universal appeal can be greatly enhanced through smart social media use and posts. So take time to educate yourself on the latest methods to generate more engagements between your catering brand and the clients you can have.
