PMA Fresh Summit 2020 Goes Virtual: Free for Retailers + Operators!

October 1, 2020

Fresh Summit is PMA’s annual conference for bringing together the entire global fresh produce and floral supply chains. Traditionally the event has included the industry’s largest Expo as well as future focused education, industry recognition and celebrations and networking. This year, for the first time, Fresh Summit will be an all-virtual event taking place on October 13-16, 2020.

Produce Marketing Association (PMA) is the leading trade association representing companies from every segment of the global produce and floral supply chain. PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. PMA Fresh Summit has always been a “family reunion” of sorts for the produce and floral industries, where buyers and sellers come together to do business and exchange ideas, and 2020 will be no different. Attendees will still get the connections, content, and community they’ve come to expect over the years – just in a virtual setting.

Highlights of this year’s PMA Fresh Summit programming include:

State of the Industry talk with Cathy Burns: PMA CEO Cathy Burns will deliver a new and engaging State of the Industry this year, where she will share trends prior to and during the pandemic, reflect on our community’s response, and identify areas where fresh produce and floral have opportunities to grow The Joy of Fresh™ amongst consumers. Attendees will leave this must-attend session motivated and inspired as our industry leans into the current climate and moves forward.
Inspirational Ways to Grow a Healthier World with Doc Hendley and Keller Rinaudo: Challenges such as climate change, COVID-19, logistics issues, and infrastructure require different thinking. Doc Hendley (Founder and President of Wine to Water) and Keller Rinaudo (CEO of Zipline International, Inc.) are two innovators who have tackled challenges to help solve global issues. Doc is bringing clean drinking water to those in need around the globe, and Keller is ensuring shipments of blood reach their destinations in Africa in a timely manner. Together, they’ll inspire us to dream bigger to grow a healthier world.
The 10X Mindset to Navigate Exponential Change with Sally Dominguez: Tech knowledge and expertise is not enough to survive and thrive in this environment of relentless change. When you cannot see a horizon, the metrics for corporate strategy and success fundamentally shift. Sally Dominguez (Inventor, Entrepreneur, Futurist, Faculty, Singularity University) will outline exponential thinking and present her Parkour tool to activate your 10X mindset and prompt the unexpected connections that lead to consistent innovation.
Center for Growing Talent presents: Women’s Fresh Perspectives – Taking a Seat at the Table: 2020 has been quite a year! We’ve been presented with more unique challenges than ever before in our lifetimes. And women’s leadership topics have taken on new meaning in the last few months. In this session we’ll go beyond the gender lens and address work-life balance, mental well-being, networking, and the importance of diversity in today’s new world. Join us for this intimate conversation with some of the top leaders from within and outside our industry.

Fresh Summit select previews will be available along the following schedule:

September 28 – October 1: Produce/Floral/Complementary Marketplace Buyer Preview Produce/Floral/Complementary item buyers can access the platform before the event in a no-pressure environment to view products within the Marketplace, attend exhibitor pitch sessions, and schedule meetings to take place on the days of the event.
October 2 – October 6: Solutions Marketplace Buyer Preview

Solution buyers can access the platform before the event in a no-pressure environment to view products within the Marketplace, attend exhibitor pitch sessions and schedule meetings to take place on the days of the event.

October 7 – October 13: Attendee Preview

Attendees can access the platform before the event to build their profile, connect with buyers and colleagues, discover products and services within the Marketplace, schedule meetings, and add sessions to their calendar.