Restaurants have various options when it comes to expanding their brands beyond just opening new locations. One popular choice is to create signature sauces that can be sold in stores or online.
Another option for restaurants looking to expand their brands is to license their concepts to hotel groups which in most cases means new eateries in casino properties.
New York City based Major Food Group, has an even bigger appetite for expansion.
The company announced last month a partnership to develop and curate dining experiences at Hard Rock Hotel & Casino properties around the globe.
MFG’s support of Hard Rock will extend to proposed projects as well.
Through the strategic partnership with Hard Rock, MFG will act in an advisory role to curate new food and beverage programming at existing integrated resort locations such as Seminole Hard Rock Hotel & Casino Hollywood, Seminole Hard Rock Hotel & Casino Tampa, and Hard Rock Hotel & Casino Atlantic City.
In addition, MFG will support restaurant concept creation for Hard Rock properties in development like Hard Rock Hotel & Casino Athens.
“We always strive to provide our guests with memorable dining experiences, so we could think of no better partner to take things to new levels at these properties than the team at Major Food Group,” said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming.
“We look forward to a terrific collaboration and bringing exciting new options to our guests.”
Jeff Zalaznick, Co-Owner of Major Food Group added, “This is a truly unique opportunity to bring MFG’s deep expertise and innovation together with a hotel and casino leader to provide incredible food and beverage experiences for Hard Rock guests at locations both here and abroad.”
This partnership builds upon the ongoing collaborative efforts between the two world-renowned hospitality brands following the successful CARBONE residency at Cipresso at Seminole Hard Rock Hotel & Casino Hollywood in December.
The incredible dining experience was part of the New Era in Gaming for Florida celebration marking Seminole Gaming’s historic launch of Craps, Roulette and Sports Betting at six properties across the state.
Major Food Group (MFG) is one of the most celebrated, innovative, and successful companies in the history of the hospitality business.
Founded a decade ago by Jeff Zalaznick, Mario Carbone, and Rich Torrisi, MFG has established a global empire that exceeds forty restaurants, private clubs, bars, and hotels, spanning seven countries, and has redefined industry standards along the way.
Among the brand’s numerous iconic concepts—which represent the pinnacle of dining and luxury in cities from New York, Miami and Las Vegas to Paris, Toronto, Hong Kong and the Middle East —are CARBONE, The Grill, Dirty French, ZZ’s Club, Sadelle’s, Contessa, and Torrisi Bar & Restaurant.
While each brand this creative force brings to life is distinct, they all reflect MFG’s refined, celebratory, and thoroughly contemporary approach to its craft.
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes.
HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform.
In 2023, Hard Rock Hotels was honored by J.D. Power’s North America Hotel Guest Satisfaction Index Study as the number one Upper Upscale Hotels brand in Outstanding Guest Satisfaction for the fourth time over the last five years.
Hard Rock was also honored by Forbes among the World’s Best Employers, as well as Best Employers for Women, Diversity and New Grads, Best Brands for Social Impact, Customer Service All-Star and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry.
