Are you looking for a packaging solution that can fit virtually every need in delis, bakeries, fresh and prepared foods, or all of the above?
Inno-Pak’s new, eye-catching To Go Fresh design can help streamline operations, elevate products, and build brands. It’s a matched packaging concept that seamlessly blends form and function.
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The Advantages of To Go Fresh
Matched Packaging, Matched Products
To Go Fresh aims to connect products across the deli, bakery, and fresh and prepared foods, creating opportunities to enhance sales of products in all categories. When customers see how much care and thought went into their food’s packaging, they’ll know you put thought and care into the food as well.
Enhance Your Brand
Inno-Pak tested To Go Fresh with focus groups to find a look that resonated with real customers. The refined, elegant look reinforces your brand image and makes your products look more appetizing.
Instead of seeing a variety of clashing designs or, worse, messy packaging, customers will see a unified family of products. As one focus group participant said, “They’re not just throwing food they found in the package in the back somewhere.”
Streamlined Operations
With To Go Fresh and Inno-Pak, you can switch away from multiple packages and suppliers to one brand family from one manufacturer known for its customer service and innovative products.
What Consumers Want from Matched Packaging
Inno-Pak partnered with a market research company to create focus groups that consisted of frequent deli, bakery, and fresh and prepared foods customers.
These focus groups provided feedback on what customers expected from packaging, the kind of substrates they liked, what kind of window configurations were preferred, the graphics and colors they wanted to see, and much more.
Overall, focus group participants wanted a refined look that encompasses the essence of bakeries and delis and can reinforce or enhance a brand’s image.
Such a well thought out look could have a halo impact on the brand, creating good associations for the products inside the packaging and the brand that uses that packaging.
In contrast, packaging that comes off as cheap or flimsy can harm the perception of your brand or products.
Here are more findings about what consumers wanted in packaging and how To Go Fresh delivers:
- Consumers wanted to see colors or something that “pops” off the shelf. To Go Fresh uses greens, browns, and whites that “pop” on the various substrates.
- Consumers wanted appropriate graphics, colors, and wording. To Go Fresh uses bright but natural colors and the phrase “To Go Fresh” is to the point.
- Consumers don’t want to feel like they’re being sold to. To Go Fresh simply highlights freshness to the consumer.
- Consumers want something that looks nice at a gathering or party. To Go Fresh graphics are elegant, on-trend, and versatile.
- Consumers want packaging that looks and feels high-end. The brown kraft used in To Go Fresh’s cartons is viewed as high-end and natural.
- Consumers want sturdy packaging that ensures food will safely reach its destination. To Go Fresh meets Inno-Pak’s high performance and durability standards.
- Consumers wanted windows that make it easy to see the food provided but don’t compromise the durability of the packaging. To Go Fresh used window configurations that maximize protection, allow great visibility, and reinforce food associations with window shapes.
- Consumers wanted packaging that is easy to close, open, and use. Inno-Pak added its patent-pending “spine reliefs” for easy close cartons and utilized easy-to-use tuck tops and gable tops on Fresh and Prepared Foods cartons.
What’s Included in To Go Fresh?
To Go Fresh is a full line of bakery and deli packaging that fits virtually every need, including:
- Cake cartons
- Donut cartons (self-serve and prepacked)
- Pie cartons
- Wax bags, bakery/deli headered bags, and bread bags
- Soup cups and buckets
- Rotisserie and fried chicken bags
- Snack, dinner, and barn cartons
Customers Already Love To Go Fresh
The focus groups also reviewed the To Go Fresh design. It was the clear favorite of several tested designs, and Inno-Pak used their notes and perceptions to refine the design.
Here’s what consumers said about To Go Fresh:
- “If I happen to go by the deli or bakery and I see something that’s packaged really well, I’m more likely to make an impulse purchase.”
- “It just looks nice all together.”
- “It looks like it tastes better.”
- “If I’m going home and I have people coming over, I would just leave this here because this looks good.”
- “That’s what we’re looking for…we’re looking for something fresh.”
- “It looks like you put thought into it.”
For more information, visit online at INNOPAK Website.
