While a restaurant’s delivery professional’s uniform may consist of a branded t-shirt or jacket, it is only a small part of what they are wearing.
The uniform that food delivery professionals wear is not just a set of garments, but rather a representation of their professionalism and commitment to their job.
A true food delivery professional also wears a smile, understanding the importance of creating a positive experience for the restaurant’s patrons.
They wear the knowledge of building strong relationships for the restaurants they represent while ensuring that the delivery process is smooth and efficient.
In essence, their attire goes beyond the physical garments and encompasses the qualities, skills and yes passion that they bring to their role.
Delivery has become an essential part of the hospitality industry. In short, now the commonplace, expected and ordinary is an opportunity to create a memorable experience for the recipient and the restaurant.
With a goal of creating a warm, welcoming, and rewarding experience our suggestion to restaurateur and delivery staff is to begin thinking of food delivery as caring and sharing rather than just another transaction.
Nothing brings more fulfillment than sharing. It is the warmth you bring, the warm “glad to see you”, complimenting parents on their children, the beauty of their homes or even the music.
Your presence as and the food becomes a “gift” to that family. Trust me that energy is transferred, put into practice, and changes lives.
That cell phone in a delivery professional’s hand can also be transformed into an almost unimagined resource to bring a level of care and service never seen before.
With a minimal amount of work watch as the delivery person’s tips grow, and that very same delivery patron starts frequenting your restaurant.
Why? Because that cell phone can keep track of important events in the lives of your customers. How is the new job going? How does your mother feel? How was the trip?
Being “in the moment” is the goal of a professional. Shakespeare said it best, “There are no small parts, only small actors”.
This is a mindset. If used, you will not regret it. It is addictive. Self-esteem is the reward of a job well done and it will affect every aspect of your life and future.
With this goal of caring and sharing, let’s focus on the 7 simple steps that you and your delivery team can start implementing with tomorrow. The irony is most of them cost absolutely nothing, just a commitment to get it right.
1. The most important thing for a person bringing food is to wear a smile. A positive attitude is instantly identifiable in your demeanor. Avoid complaints, comments on weather, traffic, the carelessness of other drivers, these are all beyond anyone’s control.
2. A delivery vest, like those worn by construction and other workers, will make delivery work safer.
3. Common sense suggests practical safer, lighter color clothes. At night or in bad weather when visibility is limited, light colored clothes are the best choice, (despite fashion, which favors all black attire). Driving while wearing a hoodie sweatshirt limits side vision.
4. A small gesture, clean hands, grooming, all say a great deal about your attitude, and especially a cheerful smile.
5. Pet treats are a creative idea. Pets are the center of many families. They will remember your generosity and thoughtfulness. But always ask their owner first if it is okay to give their pet a treat. We’ve even seen custom dog treats with the dog’s name or the restaurant’s name emblazoned on the biscuit.
6. Leave behind menus, promotions—it’s a good business strategy.
7. Warmth. “Thank you”, “Enjoy your food”, “Good luck on your exam”, are all welcome, anytime.
In short, “If a job is worth doing, it is worth doing well!” Best wishes for a safer, fun, and productive 2024.
Any questions, we are here to help: sandy@carryhot.com
