What has led to a 300% increase in revenue from January 2022 vs 2023 at our restaurant Handcraft Burgers and Brew?
Restaurant marketing is hard. No matter how hard we wish, there is no silver bullet solution. It’s a lot of little moves happening consistently over time that get optimized for performance as you go.
Half the battle is just showing up. Seriously. Restaurant marketing is about top of mind awareness (TOMA). If you can get TOMA with your guests, you get more orders. More on that later… So what was our secret framework?
First of all, super proud of the work the entire team puts into this. Every single member is important. Read our reviews on Google and you will see that 1 out of 3 guests mention the service. A few key factors:
1. The food and the service are great.
Those are table stakes for all restaurants.
2. Monthly limited time offers.
These fuel creativity, awareness, engagement and guest retention. I can’t express to you enough the value of an LTO.
Example: THE PB&JBB – Yes, that has peanut butter, jelly and jalapenos on a Burger.
3. Guest data.
We collect guest contact info on our website, from feedback, online orders, kiosk orders, free WiFi, paid media campaigns, marketing partnerships and loyalty sign ups. If there is a way to get your email, we will.
Best part… WiFi only costs $19 a month. Pays for itself by the time the 2nd guest signs up every month. Ask me how.
4. TOMA + guest communication.
We reply to every single review, direct message and text message (via Ovation) from every single guest.
We send 1-2 SMS messages per month and an email at least once a week.
We post content to Facebook, Instagram and TikTok on average every other day.
5. I will brag here… we have mastered local search.
They say that location is everything and it is, ESPECIALLY ONLINE.
If you can come up at the top of near me searches on Google, Yelp, Bing, Yahoo, Siri< Alexa, etc, you will grow your business.
If you do all of the above, I guarantee you will increase your sales.
Thanks for reading to the bottom. You are my favorite and that’s why I take the time to write and share this kind of info… I’m here to help you.