Tyson Foodservice recently announced a groundbreaking addition to its lineup: Jimmy Dean® Plant-Based Breakfast Sausage Patties.
With the rising demand for plant-based alternatives, this new offering caters to consumers seeking healthier and sustainable options without compromising on flavor.
These innovative sausage patties capture the renowned taste of classic Jimmy Dean® Breakfast Sausage Patties, enhancing the appeal of any breakfast meal.
In a recent study, it was found that 61% of consumers preferred Jimmy Dean® Plant-Based Breakfast Sausage Patties over the leading competitors, citing superior taste and overall preference.
This product boasts impressive nutritional advantages, with 100% less cholesterol, 25% fewer calories, 30% less total fat, and 70% less saturated fat compared to traditional meat-derived breakfast sausage.
Such attributes perfectly align with the health-conscious goals of 47% of Millennials and 45% of Gen Z, who prioritize healthier eating habits as their primary New Year’s resolution.
Lauren Behl, Associate Director of Innovation at Tyson Foods, Inc., spearheaded the development of the Jimmy Dean® Plant-Based Sausage Patty.
With over 15 years of experience in food marketing, Behl led a cross-functional team in crafting a product that meets both operator needs and consumer expectations.
Leveraging insights, culinary expertise, and research and development capabilities, the team ensured that the final product delivered the familiar taste and texture of the original Jimmy Dean® sausage patties.
The creation of this product was driven by the growing demand for flavorful yet health-conscious protein alternatives in the plant-based sausage category.
According to Datassential MENUTRENDS™, plant-based sausage has seen a remarkable +92% increase in menu penetration over the past four years, with a significant surge in 2022 alone.
1As a leading brand in the breakfast sausage category, Jimmy Dean® is committed to meeting the evolving preferences of customers and consumers by offering plant-based solutions.
To ensure product performance, Tyson Foods conducted a series of tests, including recon testing on various cooking surfaces and heat and hold testing to validate optimal performance in different serving scenarios.
The results showcased the product’s superiority in taste, texture, appearance, and size liking compared to competitors.
What sets Jimmy Dean® Plant-Based Breakfast Sausage Patties apart from other options is its authentic Jimmy Dean® flavor profile.
Through rigorous sensory testing, consumers praised the robust taste of the product, affirming its resemblance to the original sausage patties.
Despite the steady growth of the plant-based protein category, adoption has been hindered by poorly performing products and perceived high costs.
Tyson Foods acknowledges these challenges and aims to overcome them by providing consumers with a high-quality, affordable option that delivers on taste and health benefits.
The primary reason customers should consider purchasing this product is its unique offering: a plant-based breakfast sausage that excels in taste, affordability, and health benefits.
Preliminary nutritional testing reveals significant advantages over meat-derived breakfast sausage, making it an attractive choice for health-conscious consumers.
Tyson Foods, Inc. (NYSE: TSN) is committed to innovation and sustainability, striving to meet the diverse needs of operators worldwide.
With a portfolio of trusted brands including Jimmy Dean®, Tyson Foods continues to raise the bar for the food industry, delivering quality products that meet consumer demands while prioritizing integrity, value, and environmental stewardship.
For more information on Jimmy Dean® Plant-Based Breakfast Sausage Patties and other Tyson Foodservice offerings, visit Tyson Foodservice.
1. Source: Circana Supply Track L12 Months, Month ending July 2023
