Company Experiences 66.7% Growth Year-Over-Year
The hospitality industry is currently undergoing a significant transformation. As we move further into the 21st century, self-service technologies are becoming more prominent in a variety of sectors, with the market projected to reach a staggering $63 billion1 by 2027.
This shift reflects the growing preference among consumers for more efficient and interactive experiences – a recent study found that about 65% of quick-service customers prefer self-service kiosks over traditional ordering systems.
Self-service technology not only streamlines operations but also significantly remodels the guest experience in the hospitality sector.
These tools allow guests to experience key aspects of their customer journey independently, such as check-in, make reservations, and even order food and beverages.
By empowering customers with control over their experience, establishments can reduce wait times and alleviate pressure on staff during peak hours.
This shift also provides patrons with a sense of autonomy and satisfaction, contributing positively to their overall satisfaction.
PourMyBeer, a global leader in self-pour beverage technology, exemplifies this shift. This technology allows customers to serve themselves draft beverages, typically beer, wine, cocktails, and non-alcoholic drinks, directly from taps using a pay-per-ounce system.
It’s a game-changer for venues, offering increased efficiency and an enhanced customer experience. Their technology has served over 10 million customers worldwide.
With a total volume of over 403 million ounces poured, this demonstrates the appeal and success of their user-friendly, self-service model.
Their first annual Impact Report underscores their market dominance and provides insights into the adoption of self-service technology in the beverage industry.
Table of Contents
Industry Trends and the Impact of Self-Service
The rise of self-service is not just about convenience; it’s about meeting the evolving expectations of customers who seek more control and interaction with their service choices.
Self-service technologies, particularly in the beverage sector, open new opportunities for venues to innovate and differentiate themselves.
PourMyBeer’s Impact Report showcases how this technology is not just a novelty but a substantial contributor to business growth and customer satisfaction.
Their expansion into various markets, including food halls, eatertainment concepts, hotels, and country clubs, highlights the versatile appeal of self-pour systems.
Decoding the Success
- Market Expansion: A remarkable 66.7% growth in venues in 2023, marking PourMyBeer’s increasing presence in diverse sectors.
- Customer Engagement: Over 10 million consumers globally have engaged with PourMyBeer systems, pouring more than 403 million ounces of beverages.
- Sustainability Impact: PourMyBeer’s self-pour technology contributed to offsetting 25.7k metric tons of CO2 emissions by reducing the usage of aluminum cans and glass bottles.
- Revenue Growth: Operators implementing PourMyBeer technology experienced significant financial success, generating over $59.7 million in revenue in 2023. Notably, 80% of these operators reached breakeven within their first year.
Real Stories, Real Impact
Josh Goodman, CEO and Founder of PourMyBeer, highlights the company’s dedication to enhancing customer experiences while driving efficiencies and profits for operators.
“I’m a believer that greatness comes through focused repetition. We helped open up 155 self-pour locations in 2023. Seeing them realize the efficiencies and increased profits that come with self-pour is what it’s all about. The Impact Report sums that up in an all-encompassing analysis,” he states.
In addition to demonstrating PourMyBeer’s potential, the 2023 Impact Report reveals the transformative stories of venue operators and consumers alike, who have been at the heart of this journey.
“The guest experience is what we really love. The Pour Wall at The Market at Malcolm Yards provides our guests with a unique experience that can’t be found elsewhere. It’s fun and interactive and has helped make our events stand out from the rest. The Pour Wall adds an energy to The Market at Malcolm Yards, and our guests love it!” says Patty Wall, owner/operator of the Market at Malcolm Yards in Minneapolis, MN.
The Future of Beverage Service
PourMyBeer’s 2023 Impact Report provides a comprehensive look into how self-pour technology is shaping the future of the hospitality industry.
For those in the sector, this report is an invaluable resource for understanding current trends and planning future strategies. Download the report for a detailed exploration of self-service technology’s impact on the beverage industry.
