Overlooking Your Bloody Marys Can Be A Big Mistake In 2024
Classic cocktails are amid a resurgence on restaurant menus. Part nostalgia and part the quest for elegance, cocktails that your parents enjoyed are now being embraced by every demographic above drinking age. Case in point, the Bloody Mary.
A quick look at the most menued vodka-based cocktails says it all. While bartenders may be chasing after the latest cocktail craze, a sobering statistic makes it clear.
When it comes to vodka-based cocktails, Martinis and Bloody Marys are on more bar menus in the U.S. than any other.
Bloody Marys are menued more than twice as often than Cosmopolitans and three times more often than Moscow Mules*.
Thus, spending some time on upgrading your Bloody Marys is time well spent.
Adding to the urgency in a Bloody Mary re-tool is the growth of other tomato juice-based cocktails, such as Bloody Marias (using tequila), up 21%* since 2019 and Micheladas (beer), up 23%* in the same period.
An overhaul of this time-honored cocktail begins at its base, tomato juice. Sacramento® Tomato Juice is the gold standard for some of the most noteworthy steakhouses and trend-forward restaurants.
Behind their trust and loyalty is a formula of silky flavor that is timeless.
Sacramento Tomato Juice lets you pour the way you like to with three different packages with the same extraordinary flavor, including a new 7.2 oz. single serve can.
Formulated to withstand the addition of vodka and ice, Sacramento holds the robust flavor of tomatoes, even with the addition of signature spices and condiments added to for an upcharge on the ticket.
Here are three reasons why those who are just now discovering Sacramento Tomato Juice as their base are destined for additional sales this year.
1. Packed with upsell opportunities, Bloody Mary’s and Maria’s are perfect for oversized upsell with Sacramento on your side. Doubling the size of the pour, then loading your Bloody Marys and Marias with low-cost condiments and items from your appetizer menu are easy upgrades that can double the price. Use as a signature brunch beverage or as a bar drink LTO.
2. Think Global on Ingredients – Much like foods, cocktails are driven by experimentation with globally influenced flavors. Sacramento Tomato Juice fits the bill as either All-American, or global with its bolder and more savory flavors compared to sweet or fruit juices. From a Caribbean Bloody Mary (add lemon juice, white pepper, and a pinch of sugar) to a Red Snapper with the flavor of gin of Holland (claimed by Britain, originated by Italian monks, and marketed first by Holland).
3. Instagram-Worthy – The mouthwatering visual appeal of Bloody Marys and Marias can play a special role in driving traffic. A well-crafted signature Bloody Mary or Maria must take a leading role in marketing a brunch alongside chicken and waffles. Along with your top bourbons and martinis, a great image of your signature Bloody Mary complete with profit-packed garnishes rounds out a drink menu for those in search of adventure on social.
The Easy Alternative
Some restaurant operators opt for the time-saving consistency of a Bloody Mary Mix and Sacramento has the solution. Formulated in cooperation with top bartenders who were asked to taste and tweak the new mix, the result was the best performing mix in the land.
Noted for its identifiable particulates of tasty spices and thickness to withstand alcohol and ice, Sacramento Bloody Mary Mix was born in a gorgeous glass bottle you would be proud to show customers in your bar.
You can earn $5 off per case on Sacramento Bloody Mary Mix and save up to $100 on your purchases through June 30th when you visit RedGoldFoodservice website.
No other cocktail offers the upsell opportunities than Bloody Marys and Marias. Spend time re-tooling your signature drinks with Sacramento Tomato Juice to drive more traffic to your restaurant in 2024 and you’ll be repaid in profit.
Want a free sample to get started? Go to RedGoldFoodservice website.
*Datassential 2023.
