At the heart of the Latino market in the tri-state New York Metropolitan area, the “World of Latino Cuisine: El Mundo de la Cocina Latina” will showcase products from Latin America and the Caribbean August 23rd and 24th at the Meadowlands Expo Center.
The World of Latino Cuisine 2017 trade show provides a dynamic venue where Latino food producers, both domestic and international, exhibit their offerings for the ever-growing Hispanic marketplace. The show features exhibits, educational workshops, culinary demonstrations by International celebrity chefs, and much more.
The annual food and beverage trade event includes the participation of domestic food manufacturers, producers, and distributors. Importers from the Caribbean and many Latin American countries also participate as exhibitors, with almost 200 in attendance.
Buyers and merchandisers, distributors, small- and medium-sized specialty food stores, regional chains, caterers, restaurants, independents, and bodegas are all expected to attend. Exhibit categories include frozen foods, groceries, organic products, dairy, beverages, and, in addition, non-food products. With more than 2,000 foodservice industry operators expected to attend, sponsors expect the show to be even bigger than last year.
Americans spend 4 percent of their disposable incomes eating out in restaurants, and 70% eating at home. “If we just extrapolate that for the 4 percent and applied it to the $1.5 trillion, the Latino market just for food and beverage is between $180 and $200 billion,” the show’s manager William Colon pointed out. “Even more enticing, the market continues to grow four or 5 percent a year. “
“There are more than 5,000 Latino restaurants in the New York metro area and as the community grows and changes, there’s a tremendous amount of opportunity,” Colon added. “Foodservice operators can come in, take a look at what’s happening in the Latino marketplace and see what they need to purchase to stay up with – or get into – this fabulous world of flavors.”
In the United States, the Hispanic market has a purchasing power of $1.3 trillion, according to Colon. “Many industry experts are surprised to hear that tortillas now outsell many traditional American hot dog and hamburger buns.”
The New Jersey event will feature a full slate of seminars and chef demonstrations. The lineup includes a review with the FDA on new labeling requirements, a panel on women in retail (a big emphasis on retail will take place on the 23rd) and financing a restaurant or catering business. Famous Latino chefs including Ricardo Cardona will demonstrate their skills.
On August 23rd the show will hold its annual food and wine festival at the Expo Center. “It’s open to the public, it’s like a mini festival. We’ll have entertainment and 40 restaurants.”
“There’s huge opportunity here,” concluded Colon. “It’s a huge celebration. The dynamic and massive participation of Latino food and beverage distributors at the trade shows in 2014 and 2015, makes this a truly unique opportunity for producers or importers seeking to enter the market or expanding sales.”
To learn more about World of Latino Cuisine 2017, please visit their website.
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