For almost 80 years, White Coffee has presented its palette of cutting edge flavor and hometown service to Metro New York Food Service Professionals. Since 1939, the renowned Astoria, New York based coffee manufacturer has proudly collaborated with the Tri-State’s most discerning hospitality operators.
White Coffee continues its legacy as a family affair, with Carole White serving as the company’s current President, and Jonathan White and Gregory White (the grandsons of White Coffee’s founder David White) joining as part of the ownership team.
“We are proudly serving more than five million consumer cups weekly and this number is going up each year,” noted Jonathan White. “We currently have 150,000 pounds of daily coffee roasting capacity and we fulfill more than 40,000 orders each month.”
The White Coffee legacy is not about volume, it’s truly about the tender loving care that goes into each cup. With that cup, White Coffee’s commitment is not just to the roasted bean but to the actual equipment that is utilized to dispense the fresh brew. “Long ago, we made the commitment to offer 7 days a week equipment service,” White explained. “The White Coffee equipment service team is led by six equipment service technicians, with extensive training in all types of brewing and grinding equipment. Each of these coffee equipment experts average more than 15 years of experience and the company takes pride in serving all regional and national areas. Furthermore, more than 98% of all service calls are answered within 24 hours.”
By offering a State of the Industry combination of high quality beans and the right equipment, the White Coffee customer base has grown dramatically. From Manhattan’s most popular coffee houses to a wide range of corporations and organizations across the United States and overseas, White Coffee is their choice.
In addition, White Coffee has also received many awards and endorsements over the course of the past 75 plus years in its journey to success. The Queens based firm has been endorsed and certified by the likes of Green Restaurant Association, USDA Organic (White’s Organic Rainforest Blend), Rainforest Alliance, Specialty Coffee Association and Women’s Business Enterprise, etc.
White Coffee has built a reputation as a leader in environmentally friendly coffee offerings. White’s Bio-Cup™ is compostable and biodegradable, with 90 percent degradation after six months. Combined with White Coffee’s best coffees, Bio Cup provides superior quality in an environmentally friendly, convenient platform. “White Coffee’s facilities are rated at SQF Level 3, assuring customers that White Coffee delivers both quality and safety of the highest order,” White said.
Once again, 2018 has been marked by White Coffee forging a leadership position in a newly emerging marketplace: K-Cups.
The specialty coffee importer and roaster has entered into a licensing agreement with Life Plus Style Gourmet, LLC of Valley Stream, NY. The agreement will provide both companies with leveraged access to distribution through mass-market channels and increased visibility to produce distinctive seasonal and everyday coffee packaging for K-cups and bags. Life Plus Style Gourmet has an impressive presence through its brands including “Life is Too Short to Drink Bad Coffee” and the Cafe Italiano moniker carried by major retailers in the U.S., Canada and Europe. The pact has given White Coffee access to more than 6,000 stores.
Under the guidance of the White family the company now offers some 400 flavors and blends. “As we listen to the needs of our customers from a gas station chain to white table cloth restaurants, each of their guests have very different flavor profiles,” White explained, “So they look to us to create custom solutions and that’s what makes us unique.” White Coffee’s list of long-term customers includes hotels, caterers and corporate dining and healthcare facilities.
A key to White Coffee’s receipt for success has been its ability to shop the world for its customer base. They have been a pioneer in specialty coffee for 40 years, selling single-origin premium coffee brands long before third-wave coffee shops made those trendy.
White Coffee’s Ethiopia Yargacheffe, for instance, represents the finest Ethiopian coffee. Sourced from the mountains of southeastern Ethiopia, it possesses unique sweetness and fruitiness with floral flavors and winey characteristics with a light, smooth body. Its Brazil Bourbon Santos, one of the finest coffees grown in Brazil, comes from the Bourbon variety of coffee tree and has a sweet flavor with medium acidity and strong aroma.
White Coffee has also entered into partnerships with major brands to create licensed coffee and hot chocolate products that combine the White Coffee product quality with the name recognition of brands like Kahlua, Entenmann’s, and Jim Beam. “Those partnerships also offer retailers the opportunity to benefit by an association in the consumer’s mind between coffee and something else that they already feel good about,” White said. “We understand the importance of creative and thematic packaging,” he added. In 2017, White Coffee Corporation was recognized as one of the top licensees in the world by License! Global Magazine, the premier publication in the licensing industry. White’s ability to innovate in retail space enables the company to bring on-going exclusive solutions to its foodservice customer base.
To learn more about White Coffee, visit their website.
