VROMO Creates New Level of Delivery Efficiency for Nation’s Restaurants

VROMO
VROMO’s software, designed specifically for restaurants, reduces the total cost of last-mile delivery by 24%. Minimize labor dependence & human error with automation, expand delivery zones and volume with overflow, curtail unnecessary costs with order stacking and improve the customer journey with engaging driver tracking.
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With the swipe of a finger, customers wield the power to enjoy meals on their own terms – and their own turf. Even before the pandemic, marketplace delivery apps transformed domestic settings into conduits of culinary experience. 

A cannoli on the couch, gyoza in the living room, pizza in the park: with the rise of delivery apps, these dining experiences became both plausible and commonplace. Before VROMO, many restaurants offered the convenience of third-party delivery at the expense of their bottom lines. But Brian Hickey, Chief Executive Officer and co-founder of VROMO, envisioned an alternate future: one that optimizes food delivery services to the benefit of both restaurants and customers. 

In 2016, VROMO began as WeBringg: a last-mile delivery service company that delivered takeaway foods, pharmacy products, and groceries in Ireland. Expansion to the UK and Australia illuminated the need for advanced software that supported hot food delivery and automated the dispatch of delivery drivers. 

By chance, Hickey and his team uncovered and ultimately purchased a small company in Perth, Australia, which offered the “perfect product” for restaurant brands. Using this software, Hickey founded VROMO with his Chief Commercial Officer, Alan Hickey, in 2020. The company has since expanded to more than 250 cities across 5 continents and over 15 countries, according to its website. 

VROMO allows restaurants to deliver food efficiently and widely, whilst reclaiming ownership of the customer experience. When participating restaurants receive a delivery order, VROMO uses on-the- ground data to determine the best available driver “based on a whole bunch of criteria that are customized for every restaurant,” says Hickey. After the transaction, VROMO takes over, calls the driver in, and sends them back out with route optimization to the customer’s house. 

  • McKee Foodservice
  • Red Gold Sacramento
  • Day & Nite
  • Texas Pete
  • DAVO Sales Tax
  • T&S Brass Eversteel Pre-Rinse Units
  • Inline Plastics Safe-T-Chef
  • RATIONAL USA
  • Simplot Frozen Avocado
  • Atosa USA
  • BelGioioso Burrata
  • Imperial Dade
  • AyrKing Mixstir
  • RAK Porcelain

When the food leaves the restaurant, VROMO texts a link to customers that provides the driver’s location and contact information, should customers need to ask for updates. Many restaurants also embed branded content in their VROMO link, including YouTube videos, referral campaigns, coupons, and loyalty programs. Remarkably, the links have an 80% clickthrough rate, and customers spend an average of four minutes monitoring the journey of their meal. “The whole idea,” Hickey says, “is that restaurants own the customer experience.” 

While a global pandemic was not part of the plan, it created a context that allowed VROMO, and the restaurants it supports, to thrive. In the spring of 2020, consumer demand for takeout services skyrocketed – and many restaurants outsourced the work to food delivery apps. Yet for many businesses, this decision stemmed from a sheer lack of options. 

Enter VROMO: an industry newcomer turned industry champion; in view of the options it affords to restaurants. Says Hickey: “We’ll typically have a restaurant come to us and say, ‘Look, I’m using marketplace delivery apps because I didn’t know there were other options. But I have no idea what they’re doing. I have no idea how well they’re servicing my customer. And also, I’m paying them way too much money.” 

In response, VROMO recommends and aggregates a variety of delivery methods to maximize a restaurant’s profit and delivery fulfillment. On the busiest days of the week, restaurants can take advantage of VROMO’s “overflow” feature, which hands off deliveries to third-party providers when internal drivers are unavailable. According to Hickey, overflow can reduce the average delivery cost per order by 21% and delivery times by 18-19%, while increasing fulfillment by 15%. 

Regardless of the day of the week, the key to fulfillment – like any sound investment – is to diversify the delivery methods. “You have to have a combination,” says Hickey, who cites New England based Papa Gino’s Pizza as an example. Using VROMO’s automated dispatch system, the pizza operator assigns orders within a two-mile radius to its in-house fleet of drivers, while third party services deliver orders beyond those bounds. By integrating with the food delivery marketplace, restaurants almost always have back-up drivers. “Those guys have enormous fleets,” notes Hickey, “so it means your fulfillment goes right up.” 

Restaurants like Papa Gino’s can make and adjust these decisions using the rich dataset provided by VROMO software, which includes detailed reporting on driver performance, delivery times, and fulfillment. By subscribing to VROMO, restaurants can craft a custom delivery system that services their brand and the customer’s experience. 

When restaurants reach out to VROMO, they’re not talking to a typical software company. Before VROMO, “we were those dispatch guys and we have the battle scars,” says Hickey of his team. With a data-backed, empathic spirit, VROMO presents the options that restaurants need to maximize profits, eliminate the headache of delivery operations, and retain loyal customers. 

At the front-end, this means that restaurants gain new customers – and retain old ones – through personalized links and reliable delivery. And in the backend, VROMO eliminates logistical pains by automating the dispatch of drivers. The result is a sustainable, future-facing model, with restaurants at both helm and hind. By identifying the delivery method that best suits them, VROMO empowers restaurants to “take back the customer ownership,” says Hickey, while optimizing a meal’s journey from kitchen to couch. 


Learn more about VROMO at their website.

  • BelGioioso Burrata
  • DAVO Sales Tax
  • Texas Pete
  • McKee Foodservice
  • AyrKing Mixstir
  • Day & Nite
  • Imperial Dade
  • T&S Brass Eversteel Pre-Rinse Units
  • RAK Porcelain
  • Simplot Frozen Avocado
  • Atosa USA
  • Red Gold Sacramento
  • Inline Plastics Safe-T-Chef
  • RATIONAL USA