Victoria Fine Foods and The Read Your Label Campaign

Victoria Fine Foods Read Your Label

Brooklyn has always been the cornerstone of industry in New York City, encompassing hard work, innovation, creativity, and tradition. One company personifies this with pride: 88-year old Victoria Fine Foods. We had the pleasure of chatting with their CEO Tim Shanley to discuss what makes this company so unique and some of the inspiring projects they are involved in.

Victoria Fine Foods Read Your Label
Victoria CEO Tim Shanley (center) with Mitzi Dulan (right)

CEO Tim Shanley likes to say “We were Brooklyn, before Brooklyn became Brooklyn.” This classic Brooklyn company had a humble start, but today Victoria Fine Foods are the #1 selling slow-cooked pasta sauce in the U.S. Despite their success, one thing has remained the same.

“We are maniacal when it comes to our heritage of using fresh ingredients,” said Shanley. At Victoria Fine Foods, they hand pick the basil, chop the onions and garlic on-site and use the same traditional approach and recipe from 88 years ago.

Just like their hometown of Brooklyn, Victoria Fine Foods is setting the pace on the cutting edge of the latest food trends, while never losing their heritage and commitment to delicious taste. Victoria was the first major pasta sauce company to launch a Vodka Sauce, the first ones to launch a premium organic pasta sauce, the first to make marinara with avocado oil, and the first to launch a gourmet ready-to-serve pasta meal called Chef Collection. “We see ourselves as an authentic but entrepreneurial brand. Our two slogans, Ingredients Come First and Italy Born, Brooklyn Raised, speak to our mission and our history,” said Shanley.

Victoria Fine Foods Read Your LabelRecently, Victoria partnered with America’s Nutrition Expert, Mitzi Dulan and the non-profit, Spoons Across America on the #ReadYourLabel campaign. The goal of this campaign is to encourage consumers to be more aware of the products they feed their families and to be more conscious of their foods’ ingredients.

People can show their support by sharing Victoria’s Facebook post or using #ReadYourLabel. For every share or hashtagged post, Victoria will donate $1 (up to $10,000) to Spoons Across America, a not-for-profit organization that teaches children healthy eating habits.

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2017 is sure to bring even more exciting product innovations and news for this Brooklyn-based company. We can’t wait to see and taste what they do next!


To learn more about Victoria Fine Foods, visit their website