Valrhona has been inspired by the solidarity and resilience from the food community during the health and economic crisis. As part of the chocolate company’s efforts to support small, independent businesses and the industry as a whole, Valrhona has invited all independent restaurants, bakeries, chocolatiers, pastry shops and other culinary makers to register for its new interactive CakeWalk Map that launched April 28, 2020.
Valrhona’s CakeWalk is a resource to help connect people around North America with nearby, small food businesses that are still operating using safe, socially distanced practices. In order to help the food and pastry community bounce back stronger than ever, businesses across the industry, not just Valrhona customers, are welcome to be included in the map.
The company’s goal is to connect establishments with new consumers to drive more sales, hopefully on time for Mother’s Day! Valrhona needs everyone’s help to make an impact.
Here’s how anyone can get involved:
- If you run a business that’s still open, register it now to take more
- Share the registration link with your community of pastry chefs, chocolatiers, and local artisans.
- Please share the map with your social media followers, friends and family to help get the word out. Be part of the collective movement to rebuild our beloved industry.
The more establishments that register on the map, the greater the buzz will be generated, and the more businesses can be saved.
Together we can help support our food community! For more information, visit the Valrhona Cakewalk webpage.
About Valrhona Inc. (Groupe Savencia): Founded in 1922 as a small chocolate manufacturer in the French village of Tain l’Hermitage, Valrhona oversees every aspect of their chocolate’s sustainable production, from bean to bar, in more than 30 terroirs and 20 origins. Today, these expertly cultivated and crafted chocolates are used in over 70 countries. Valrhona has managed to remain on the cutting edge of chocolate production and innovation by maintaining, in philosophy and practice, that pastry chefs make the best products for pastry chefs. For more information about Valrhona, visit the website and follow us on social media at @ValrhonaUSA.