Toast, the all-in-one restaurant technology platform and one of the fastest-growing technology companies in the U.S., just announced a partnership with TripAdvisor, the world’s largest travel site, to deliver restaurants of all sizes the best suite of tools to entice new guests. This partnership between two Boston tech powerhouses reflects the companies’ mutual commitment to restaurant success.
The primary benefit of the Toast TripAdvisor partnership is that Toast customers are able to further enhance their restaurant’s visibility and drive traffic directly to their TripAdvisor listing by signing up for TripAdvisor Ads. Additionally, registered owners on TripAdvisor who are not yet Toast customers are eligible to receive $500 off TripAdvisor Ads, or six free months of TripAdvisor Premium.
TripAdvisor Ads is a marketing solution that allows owners to promote their restaurant via sponsored placements visible at the top of a search results page. Ads are highly targeted to reach diners who are actively searching for a place to eat. TripAdvisor Premium enables restaurant owners to enhance their listing page through features such as the ability to spotlight favorite reviews, highlight the Top 3 Reasons to Eat Here, access in-depth analytics data, and create a customized Storyboard – a dynamic visual presentation that appears at the top of a listing.
“Toast is proud to partner with a fellow Boston tech brand and even prouder to support restaurants of all sizes through our exciting new partnership with TripAdvisor,” said Aman Narang, president and co-founder of Toast. “Toast found in its Restaurant Success in 2017 Report that social media ads will see an increase of 20 percent while search engine ads will see a 36 percent increase compared to historical ad spend. Together, Toast and TripAdvisor will empower restaurants with the advertising tools needed to stay ahead in 2018.”
Toast Restaurant POS offers advanced functionality to manage the day-to-day operations of the restaurant, including quick menu modifications, real-time enterprise reporting and labor management on an easy-to-use interface. The platform also features revenue-driving tools including physical and digital gift cards, loyalty programs and online ordering.
“Partnering with Toast will allow us to bring their customers new products to help them better showcase their business to prospective diners,” said Evan Becker, TripAdvisor head of Restaurant Commerce. “TripAdvisor Ads and TripAdvisor Premium allow restaurant owners of all sizes to quickly and easily manage their listing and ensure they’re reaching the right customers at the right time.”
About Toast: Founded by Steve Fredette, Aman Narang and Jonathan Grimm, Toast is a restaurant technology platform that enables customers to simplify and streamline all elements of their operation and deliver a better guest experience. Toast offers a mobile, cloud-based point of sale system (POS) that easily integrates with front-of-house, back-of-house, online ordering, gift card and loyalty programs, as well as labor and sales reporting. In 2017, Toast was named one of the world’s hottest cloud computing companies in the Forbes Cloud 100, announced raising over $100 million as part of its Series C financing, and, was listed as the third fastest growing company in North America on Deloitte’s Technology Fast 500™. Learn more at www.toasttab.com.
About TripAdvisor: TripAdvisor, the world’s largest travel site*, enables travelers to unleash the full potential of every trip. With over 600 million reviews and opinions covering the world’s largest selection of travel listings worldwide – covering approximately 7.5 million accommodations, airlines, attractions, and restaurants — TripAdvisor provides travelers with the wisdom of the crowds to help them decide where to stay, how to fly, what to do and where to eat. TripAdvisor also compares prices from more than 200 hotel booking sites so travelers can find the lowest price on the hotel that’s right for them. TripAdvisor-branded sites are available in 49 markets, and are home to the world’s largest travel community of 455 million average monthly unique visitors**, all looking to get the most out of every trip. TripAdvisor: Know better. Book better. Go better.
* Source: comScore Media Metrix for TripAdvisor Sites, worldwide, October 2017
** Source: TripAdvisor log files, average monthly unique visitors, Q3 2017