Running a business these days means advertising is heavily skewed digital. You should be publishing and managing ads on platforms like Facebook and Google, right? Maybe. If you run a B2B business, your needs are different than that of a B2C business. Customers are less likely to be making impulse purchases, and it’s important to establish a high degree of authority. Here are some of the reasons why B2B businesses need to invest in niche publications like a food industry news magazine.
A More Official Channel
Social media and search engines can be effective, but they are far less official and business-minded space for a B2B business. A food industry news magazine looks and is more professional and official for a few reasons:
- The target audience is typically more engaged and interested in food and beverage-related topics than the average person.
- The publication is designed to be read by people in the food industry, so the advertisements and content are geared toward that audience.
- The publisher has a long history of producing quality content and is likely to be more reliable and trustworthy than a social media or search engine advertising platform.
The Publication’s Subscribers Are a Built-In Target Audience
Targeting is key for any marketing campaign, and a food industry news magazine is a great way to reach food business professionals. Not only do subscribers represent a valuable market segment, but they also have a propensity to act on the information they receive. This means that by publishing food industry news articles that are relevant and valuable to food business professionals, you can generate leads and sales from your readers.
You Can Advertise Multiple Distributors and Dealers
Advertising in a food industry magazine allows you to reach a wider audience than you would otherwise. This is because the magazine’s readers are likely to know people in the food industry, which gives you an edge in advertising. By investing in niche publications like a food industry magazine, you can build a strong foundation for your B2B business with the right set of publishers.
Facebook and Google Versus Industry Publications
Many B2B businesses focus exclusively on digital marketing, neglecting traditional media like magazines. However, industry publications are a valuable source of information and can provide your business with a significant advantage over digital platforms. By publishing in niche magazines, you can reach your target market in a more personal and meaningful way.
Start Investing Your Marketing in a Food Industry Magazine Like Total Food Service NOW!
Total Food Service is a food industry news magazine that publishes content that is relevant and valuable to food service professionals. As a publisher, we understand the importance of targeting your audience and creating high-quality content. We publish food industry news articles that are designed to be read by food service professionals and promote B2B sales. Contact us today to learn more about our publication and how we can help you reach your target market.
