Article contributed by Mike Berman, COO, Day & Nite/All Service
Last week, news broke China had surpassed the United States, becoming the world’s largest navy. In different times this would be endless headline news; it barely got any attention.
Anxious to provide its readers with the greatest range of relevant industry news and information, exactly one year ago Total Food Service’s publisher & editor asked me to write a weekly crisis management column. Rather than crisis management, today’s far more important topic is crisis avoidance and what we must all do to turn the unfathomable tragedy of this past year into something far more constructive.
By now we are all aware of the nearly $29 billion carved out for restaurants in the $1.9 trillion American Rescue Plan stimulus package. Remarkably, over the past year the federal government has now appropriated over $5 trillion in total to battle the dual public health and economic threats; nobody really knows if this is enough or too much and we probably won’t for years. In large part this is likely due to numerous predictions about how life will be forever changed by COVID-19 compounded by the mostly dystopic urging we all get used to the new normal—a phrase anyone committed to vitality surely rejects with utter contempt.
Coronavirus has cost more than a half million precious American lives; of the nearly 30 million infections many suffer lingering, even permanent effects. Although reported new cases may be decreasing, the rolling 7-day average still exceeds 50,000, pretty much the same as June 2020 . Even with a growing vaccine supply and distribution, there’s still reasonable uncertainty when the worst of the pandemic will truly be behind us. Competing realities and aspirations conspire to create a weird mix of resigned inertia and great optimism. In combination, crisis avoidance requires taking active measures to cram victimhood of a so-called new normal down a sewer of permanent irrelevance. Indeed, crisis avoidance is about creating your own best future guided by ambitious stubborn insistence. Like China not only building a naval fleet of 360 ships, but engineering a modern, sophisticated, integrated leader spanning the globe.
Finding ways to overcome all challenges used to be the very essence of The American Way. As a nation, in every community, across every industry we didn’t adjust to some new normal imposed on us, we rejected adversity and met it head on with unlimited ferocity, sense of purposeful destiny. Whether propelled by available stimulus funds, facilitated by vaccines, or just damn tired of uncertainties that have defined hospitality’s past year and still loom over our industry, now is the time for foodservice to avoid any next crisis by taking necessary bold action to get fully back in control for our future. Today, and every day.
The Day & Nite family of companies is uniquely positioned to help you achieve these objectives on a most accelerated, cost-effective and comprehensive basis. The company’s highly engineered suite of Performance Solutions technologies-products-services are designed to deliver the most comprehensive, active and perpetual indoor environmental surface and air quality. Independent laboratory tested, further validated by hundreds of customized deployments, Day & Nite Performance Solutions secures your best future making a mockery of lowered expectation new normal. Through its equally modern commercial cooking, refrigeration and plumbing installation, maintenance and repair fleet of top professionals and infrastructure, the Day & Nite family of companies is poised to deliver unrivaled economies of scale, comprehensive service, serving as your best ally to win the war against conditions foodservice must passionately and permanently obliterate.
The American Way has always been about our unity of purpose, ingenuity, determination and opportunity. Committed to this ethos, to avoid any next crisis and to not let this past year of pure horror define any of us going forward, email email@example.com