New York is dead. New York is never coming back. Everyone left the city for good, – said no real New Yorker ever!
With millions of locals getting back in the New York groove by reuniting with their loved ones at their favorite eateries, Stella Artois is bringing together the city’s top restaurants as the spot to reconnect while savoring a refreshing beer, gourmet food and music. As part of the brand’s all new “Your Table Is Ready” summer campaign, Seaport Artois will extend table service for restaurants during an extra competitive patio season and offer exclusive pizzas from the best kitchens in town with 100% of event proceeds benefiting New York restaurants and the James Beard Foundation.
Stella Artois is using chef’s interpretations of pizza as the centerpiece of the summer long campaign. Chef Trigg Brown & Josh Ku from Win Son will served their first pie ever with a focaccia style pizza smeared with fermented bean curd, parmesan, mushroom powder, wilted/dried marinated cherry tomatoes and finished with thai basil. Chef Emma Bengtsson from Aquavit will take a Nordic approach on the slice with a sourdough pizza comprised of hay smoked fresh cheese, new potato, pickled red onion, whey bechamel and cured pork fat. Additional pizza party headliners include: Chef Erik Ramirez of Llama Inn; Chef Alex Raij and Eder Montero of La Vara and Chef Hugue Dufour of M. Wells.
“I fell in love with New York because of its multi-cultural restaurant scene. Where it wasn’t out of the ordinary to meet your friends at 2 a.m. for some bone marrow and fried oysters,” said Chef Emma Bengtsson. “I am thrilled to see that we are slowly returning to that reality again. To me it’s what New York is all about and I can’t wait for Seaport Artois to sit down with friends on the pier and enjoy the summer.”
Developed in partnership with the restaurant relief organization, Summerlong Supper Club, these five chefs’ creations will be available week over week, alongside a surprise pinnacle NYC guest restaurant tied to special themed dining experiences. The program began last month with “Iconic New York” featured Italian staple Don Angie “Pride” took center stage to show your support of LGBTQIA+ owned restaurants.
This month, “NYC Flavors” (July 8) will feature a toast to the diversity of food across this fine city. “Street Culture” (July 22) will salute the NY street food and culture that is unlike anywhere else. Next month will feature “Comeback” (August 5): A one-night only appearance from a beloved spot that closed its doors over the last year. “New” is schedule (August 19) to raise a chalice to welcome a new restaurant in the city that’s raved about.
Running for six weeks, your table at the Seaport Artois will be open from 6 p.m. to 11 p.m. The pre-fixe evening will cost $50 and feature an amuse bouche, a selection of exclusive pizza interpretations, two chalices of Stella Artois, a sweet treat, DJ entertainment and exclusive access to Seaport Artois. Guests can also visit the Seaport Artois gift shop powered by Uncommon Goods that will be stocked with merchandise that are inspired by and pays tribute to New York City.
“All summer long, Stella Artois is championing the long-awaited return to restaurants, so it only made sense to go big in one of the most iconic food capitals of the world,” said Lara Krug, VP of Marketing, Stella Artois. “Stella Artois is so excited to continue our support of the restaurant industry by bringing New Yorkers back together to savor life, enjoy some of their favorite NYC staples, and remember what makes this city so special.”
Seaport Artois is a continuation of the brand’s newly-released “Your Table Is Ready” campaign – a robust summer program that invites gourmands back to their favorite tables with their favorite people to rally behind restaurant recovery. “Your Table Is Ready” will inspire you and your friends to eat your hearts out at eateries again with a film featuring Padma Lakshmi, a celebratory #FirstStellaBack, a fresh approach to hosting dinner parties with OpenTable, and a new 14oz. “Open For Good” aluminum bottle, available exclusively in restaurants and bars.
“Your Table Is Ready” is part of Anheuser-Busch’s “Let’s Grab A Beer” platform that aims to make the moments we come together over a Stella Artois even better. In totality, Stella Artois remains committed to helping the restaurant industry recover every step of the way. To help prepare the on-premise for safe and successful re-openings, the brewer joined the National Restaurant Association’s Restaurant Revival Campaign as the exclusive beer partner, and through Stella Artois, committed $2.25 million to the ServSafe Dining Commitment. The partnership with the National Restaurant Association was part of Anheuser-Busch’s broader commitment to lifting up the bar and restaurant industry.
For more information and program updates, follow @StellaArtoisUSA on Instagram and Facebook and @StellaArtois on Twitter.
