ST/HMG Sells HX and BDNY Shows To Emerald

HX Hospitality HX365 HMG BDNY

The “November” show as it has come to be known has a new owner.

ST Media Group International (ST Media) and Hospitality Media Group (HMG) announced late last month the sale of Boutique Design New York (BDNY), HX: The Hotel Experience and related assets to Emerald Expositions Events, Inc., a leading U.S. business-to-business trade show, event and conference producer.

HX 2018The Hotel Experience is a two-day event slated for November 11th and 12th at the Jacob K. Javits Convention Center in New York. This event showcases product from Hotel, Restaurant & Catering industry. For many years the show was known as the International Hotel, Motel and Restaurant show. It has served as a marketplace for national kitchen equipment and supply firms and their local dealers and representatives to bring their latest to Tri-State foodservice professionals.

In addition to BDNY and HX, Emerald is acquiring the BD west trade fair, Hospitality Match, Senior Lifestyle Design Match and the Forum Series events, and Boutique Design, the partner magazine to BDNY.

Members of the ST Media and HMG teams will join Emerald, including Michelle Finn, formerly President of HMG and Senior Vice President of ST Media. Ms. Finn will report to Joe Randall, Executive Vice President Emerald Expositions, as Vice President of Boutique Design.

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Mr. Randall commented, “We are delighted to add BDNY and related products to our existing portfolio of leading hospitality brands, which includes Hospitality Design, Kitchen & Bath Industry Show, Healthcare Design, International Contemporary Furniture Fair, Environments for Aging and HotelPoint. We have tracked the emergence of the BDNY brand and have been extremely impressed by its quality and growth under Michelle’s leadership, and the unique value proposition that she and her team have created. We look forward to supporting its future development and leveraging our broad footprint in the hospitality market for the benefit of all industry participants.”

David Loechner, Emerald’s President and CEO added, “With the purchase of this highly attractive and complementary set of brands, our acquisitions spent so far in 2018 has exceeded $70 million, which is consistent with the range of our annual investment levels over the last few years. We remain committed to our successful strategy of deploying Emerald’s strong cash flows on attractive assets that diversify and strengthen our portfolio while also helping to accelerate our growth. Looking forward, the B2B tradeshow market remains highly fragmented with numerous acquisition candidates that fit our stringent criteria, and we will continue to leverage our leading market position as we execute our strategy of growing our portfolio through accretive acquisitions.”

“Emerald is the natural and logical home for BDNY and the other assets that we are selling,” said Tedd Swormstedt, ST Media’s President. “I am confident that the resources, scale, industry knowledge and strong team at Emerald will help secure their future growth and continued relevance in the hospitality market.”