Snow Globes Are Like Life – Prettiest When They’re Turned Upside Down

The Welcome Conference

It’s always sad to lose a member of our team, but I can only hope that a part of Tucker goes with them on their next great adventure and a part of them stays behind to ground and teach us. 

Our Cornell Hotel School Extern turned sales rep, Andrew G. Beres, left us last week to return to Jean-Georges.  (I know, it’s super impressive and we’re not really allowed to be upset). Being a sales person is not easy, and Andrew came to the realization that he preferred to spend his days creating captivating moments for guests. He now has the vehicle to do this by working for one of the greatest chefs and restaurateurs of our lifetime.

Those of us who embrace sales, navigate a sea of rejection searching for operators that will allow us to jump on their vessel and offer guidance and insight on the wares that will tell their unique story. We steer operators towards the unknown and welcome change. 

Upon his departure, Andrew jokingly noted that his year with the team in our NYC office would warrant a chapter in his memoir.  This comical statement instantly brought me back to the very first Welcome Conference four years ago. Attendees were asked to study our individual path and question “who are we doing this for?” The Welcome Conference connects individuals in the hospitality ecosystem to share themselves, inspire conversion, and establish genuine relationships. The 4th annual symposium took place last month focusing on the topic of Conflict & Change. My greatest takeaway from this installment was that change and conflict are inevitable – and they need to be embraced with confidence.

As we confidently transitioned Andrews’ accounts, I had the privilege of nostalgically reviewing his customers and addressing which representative of our team would be best equipped to seamlessly adopt the relationship and cultivate it as their own.

Women’s Foodservice Forum February 2019 728×90

We continue to strive to offer a benchmark of service and must not lose sight of the reason our customers choose to partner with us.  Our mastery of tabletop items designed for the rigors of foodservice is unmatched.  Today, however, it’s not enough to have the knowledge. We now create detailed visual presentations and utilize our Pinterest page to paint a vivid picture of the tablescape we are designing for each unique concept. Because the majority of our customers are opening their second, third, or thirteenth property with us, we must constantly reinvent ourselves alongside them.  

The Welcome Conference

Co-founder and host Will Guidara began the afternoon by addressing the intimacy of change and the personal nature of invention during the foodservice TED-style talks. “If what you do is a genuine expression of self, what you are doing will change.”

We constantly continue to train and unleash new talent, while adapting to the unrelenting needs of our progressive customers. As with anything in life, our most exciting and challenging projects are the ones we have the deepest connection to.  I look forward to hearing your story any time and creating a masterpiece with you.  Let’s turn your world upside down together.  Please visit our website to learn more.

Morgan Tucker
Morgan Tucker is the Director of Business Development at Singer M. Tucker and founder of LMT. Ms. Tucker advises a wide diversity of acclaimed restaurateurs, celebrated chefs, and industry leaders across the U.S. LMT is a thoughtfully curated brand of hospitality provisions that can be sourced through the Singer family of companies. To consult with our team, please email