Rising food costs and ongoing labor shortages continue to challenge restaurant and foodservice operators across the U.S.
While businesses can’t always control ingredient prices or staffing difficulties, they can focus on making smart equipment investments that lead to long-term savings.
The right kitchen equipment does more than just cook or store food—it optimizes efficiency, reduces waste, and lowers labor costs.
As automation and robotics gain traction, foodservice operators are turning to brands like Atosa, which has positioned itself as a leader in delivering both affordability and innovation.
With a robust product portfolio and a recent showcase of 60 new products at the NAFEM Show in Atlanta, Atosa is proving that investing in the right equipment can mean the difference between struggling and thriving in today’s foodservice industry.
Before diving into automation, it’s essential to understand the role of traditional kitchen equipment in a restaurant’s operations. Atosa’s lineup includes a full range of essential products, from cooking and refrigeration to ice machines and dishwashing solutions.
Cooking equipment remains the heart of every foodservice operation. Atosa provides a variety of high-performance ranges, griddles, fryers, and ovens designed for durability, energy efficiency, and ease of use.
These appliances ensure that kitchens can operate smoothly while maintaining consistency in food preparation.
Refrigeration is another cornerstone of foodservice. With rising food costs, proper cold storage is more critical than ever. Atosa offers reach-in refrigerators, freezers, and undercounter units to help operators keep their ingredients fresh while minimizing energy consumption.
In beverage and foodservice operations, ice machines are essential. Atosa’s high-volume ice machines provide a consistent supply with minimal maintenance, making them ideal for busy restaurants, bars, and cafeterias.
Finally, Atosa is proud to offer the first affordable combi ovens in the industry! Combi ovens combine the benefits of steam and convection heat, delivering exceptional cooking results, versatility, and energy efficiency.
Perfect for restaurants looking to elevate food quality while reducing operational costs, Atosa’s combi ovens provide unmatched value for businesses seeking both performance and affordability.
These core products form the foundation of a well-functioning kitchen, but the future of foodservice is rapidly evolving beyond just traditional equipment.
As labor shortages persist and operational costs rise, automation and robotics are no longer just futuristic concepts—they’re necessities. Atosa has been at the forefront of this shift, unveiling several cutting-edge automation solutions at NAFEM.
“The key end of it is understanding what real value automation can bring—reducing labor, optimizing workflow, enhancing consistency, and reducing food waste,” detailed Jennifer Ward, Chief Revenue Officer of Atosa USA.
“But most importantly, the return on investment has to make sense. If it does not have an ROI of less than a year, we do not waste our time.”
Atosa’s automation portfolio includes several groundbreaking solutions, such as pizza automation systems, multi-product saucing solutions, and picking automation designed for multiple QSR and fast-casual brands.
These technologies streamline food preparation, reduce labor requirements, and improve accuracy. Other automation on the forefront is dishwashing automation which is another game-changer, eliminating one of the most labor-intensive tasks in the kitchen.
Along with slicing and chopping automation, further reducing food prep time while ensuring precision and safety.
One of the biggest advantages of automation is waste reduction. Ward explained, “Let’s say someone orders two large fries at 8 PM. The POS system will automatically instruct our robotic arm and fryer to drop only the necessary amount, preventing unnecessary waste,” she noted.
With automation solutions rapidly gaining traction, Atosa is leading the way by integrating Internet of Things (IoT) technology, allowing operators to remotely monitor and control equipment, optimize energy usage, and prevent costly downtime.
This has to do with the introduction of IOT to their refrigeration equipment.
Atosa has built a strong reputation for providing a comprehensive range of kitchen equipment tailored to the needs of both independent operators and national chains. At the recent NAFEM show, the company unveiled an impressive 60 new products, further expanding its offerings.
Highlights included ice cream and milkshake machines, high-speed cooking solutions, coffee machines, new sushi cases and wok ranges, as well as combi ovens with live demonstrations on the show floor.
Additionally, Atosa introduced IoT-enabled refrigeration and cooking equipment, reinforcing its commitment to innovation and efficiency.
With such a diverse and expansive lineup, Atosa continues to position itself as a one-stop shop for foodservice operators seeking reliable, cost-effective, and forward-thinking kitchen solutions.
A key advantage of Atosa is its complete control over the manufacturing process, setting it apart from competitors that rely on third-party suppliers.
By owning its factories, Atosa ensures consistent product quality, lowers production costs through automation, and accelerates innovation and product development.
According to Ward, “About 85% of our manufacturing process is automated. This allows us to reduce labor costs, eliminate human error, and maintain affordability without sacrificing durability.”
In addition to manufacturing, Atosa develops its own software for IoT integration, enabling seamless connectivity between equipment.
This commitment to innovation—without additional monitoring fees—further strengthens Atosa’s position as a leader in efficient and cost-effective foodservice solutions.
Atosa’s strength extends beyond its products to its extensive distribution network and strong dealer relationships. With 11 distribution centers across the U.S., operators benefit from fast, two-day delivery on most products, ensuring they have the equipment they need without long wait times.
Atosa also maintains a consistent inventory supply, allowing dealers to stock efficiently without the burden of overordering. Additionally, the company offers a robust service and warranty program, including an optional five-year extended warranty for added peace of mind.
“Trust is everything,” Ward said. “Our dealers know that we’ll never go around them, and we’re committed to providing the best possible support so they can confidently recommend Atosa to their customers.”
Through its strong logistics network and dealer-first approach, Atosa continues to be a leading and innovative partner for foodservice operators nationwide.
For foodservice operators looking to invest in smarter, more cost-effective equipment solutions, Atosa provides multiple ways to connect and explore its offerings.
Operators can visit Atosa at industry events such as Pizza & Bar Show in Las Vegas, May’s NRA Show in Chicago, for live demonstrations of their latest innovations. They can also browse the full product lineup online at Atosa USA or reach out via email at info@AtosaUSA.com for more information.
For personalized assistance, call toll free at (855) 855-0399 and Jennifer Ward and the Atosa team are available to discuss specific kitchen needs and help operators find the right solutions.
With a focus on efficiency, reliability, and innovation, Atosa empowers foodservice businesses to reduce costs, optimize operations, and prepare their kitchens for the future.
