Industry Tech Maven Greenwald Returns to Roots with New Singer Equipment Post

Singer Equipment Company

Singer Equipment announced earlier this month that Michael Greenwald has joined the company as Vice President. The veteran executive will be reporting to Singer’s President and CEO Fred Singer.

“Michael is a perfect fit for us on so many levels,” Fred Singer noted. “He has relationships that run deep with many manufacturers and consultants in our industry. Michael will help Singer Equipment with two key initiatives across the company – improving and enhancing our IT infrastructure and  procurement model.”

Michael Greenwald Singer Equipment
Michael Greenwald

For Greenwald, the new position marks a return to his roots. Mr. Greenwald worked for 15 years at M Tucker, now a division of Singer, as the head of the equipment and contract division of the company. 

“It is full circle for me as I started 35 years ago on the dealer side,” Greenwald noted, “It’s a comfortable place for me. I am thrilled to have the opportunity to work with Fred and the Singer team. My goal is to leverage accomplishments and relationships to bring more value to the company and enjoy what I am doing.”

In his role as Vice President, Greenwald’s agenda will encompass several key initiatives. “He will lead us as we look to utilize, integrate and plan technology as we seek to maximize efficiency. In addition as we look to grow organically and with acquisitions, Michael will help us create the vision and future architecture of our key platforms.”

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Prior to joining Singer, the veteran executive was at the helm of AutoQuotes where he spent almost 10 years as the President. At AutoQuotes, Greenwald played a key role in creating a software product, which revolutionized the way professionals display, quote and sell foodservice equipment and supplies. Taking his dealer background, Greenwald was able to build and lead a team that utilized technology to reinvent what for years was a cumbersome manual process. The AutoQuotes product enables manufacturers to collect product data electronically that allows dealers to search a catalog, select items and automatically generate a quote that could be sent to customers.

“I am so excited about how I have been welcomed,” Greenwald added. “Singer Equipment has a great blend of some the most talented seasoned professionals in the industry and an influx of bright young talent. I am looking forward to the challenge of bringing the latest in technology to our team with a goal of maximizing our value to our end-user customers.”

Singer Equipment Company is one of the ten largest foodservice equipment and supplies distributors in the United States, providing daily deliveries from Connecticut to northern Virginia. Singer’s corporate headquarters and distribution center is located in Elverson, PA. Ten contract offices, throughout Pennsylvania, New Jersey, New York, Maryland, Delaware, Virginia,and  Florida, provide kitchen design and installation services nationwide.

To learn more about the Singer Equipment Company, please visit their website