Strengthening Partnerships, Empowering Teams, and Defining the Future of Foodservice
This fall, Singer Equipment Company hosted its highly anticipated annual Sales Summit at the Hershey Lodge in Hershey, Pennsylvania.
This two-day event brought together Singer’s sales professionals, vendor partners, and leadership from across the country for an immersive experience designed to foster collaboration, enhance product knowledge, and drive innovation in the foodservice industry.
At the heart of this year’s summit was Singer’s dedication to strengthening the relationships between its sales teams and vendor partners.
Through hands-on demonstrations and in-depth training sessions, sales representatives were equipped with the knowledge needed to better serve customers and stay ahead of market trends.
Singer Equipment Company believes that the foundation of delivering exceptional service lies in understanding the products and trends that are shaping the future of foodservice.
The time spent between vendors and sales teams ensured that Singer’s sales force is prepared to offer tailored solutions to meet the evolving needs of their diverse customer base, from hospitality to healthcare and beyond.
A highlight of the summit was the unveiling of Singer’s Unstoppable video, which was shared with the company for the first time during the event. Fred Singer opened the video by reflecting on the company’s century-long commitment to excellence, innovation, and customer satisfaction.
“Being family-owned and operated has shaped the culture that drives our success,” Singer remarked, highlighting how the company’s roots and values continue to steer it forward.
The video also featured key voices from across the organization, reinforcing Singer’s relentless pursuit of growth, innovation, and partnership.
The Unstoppable message echoed throughout the summit, symbolizing the spirit of collaboration and ambition shared by every member of the Singer team and its valued vendor partners.
In addition to the product training and strategic sessions, the summit welcomed renowned sales expert Jack Daly as the keynote speaker.
Daly delivered a captivating presentation focused on the importance of relationship-building, leadership, and the power of a strong, motivated sales force.
His high-energy approach and actionable insights left a lasting impact on attendees, inspiring them to raise their game and further drive the company’s success in the competitive foodservice landscape.
While the Sales Summit was primarily focused on learning and growth, Singer also made time for team building and networking.
Attendees had the chance to connect with colleagues from across divisions and regions, exchanging insights and building relationships that will contribute to ongoing collaboration and success.
An evening spent at Hershey Park allowed teams to unwind and strengthen their bonds in a more informal setting, reinforcing the collaborative spirit that defines Singer’s company culture.
The 2024 Sales Summit marked an important milestone in Singer Equipment Company’s commitment to growth, both for its sales teams and its vendor partnerships.
By investing in training, fostering relationships, and empowering its teams with the latest industry insights, Singer is well-positioned to continue delivering excellence to its customers across the nation.
As Singer expands its reach and influence within the foodservice industry, the knowledge and connections gained at this summit will play a critical role in driving future success. With a unified team and strengthened vendor partnerships, Singer is ready to meet the challenges and opportunities that lie ahead.
Singer Equipment Company’s 2024 Sales Summit was more than just a gathering—it was a testament to the power of collaboration, innovation, and leadership. As the company moves forward, its commitment to exceeding customer expectations and pushing the boundaries of what’s possible in foodservice remains as strong as ever.
Discover what makes us Unstoppable! Watch our video and learn more about how Singer is empowering the foodservice industry.
For more information, please reach out to marketing@singerequipment.com or follow us on socials @singerequipmentco.
