In 2025, the team at Singer Equipment Company knows our industry is feeling a tighter squeeze. Restaurant and foodservice operators across the country are looking to choose the right equipment with just the right amount of technology.
At this year’s New York Restaurant Show (NYRS), Singer will showcase how its expertise in equipment, design, and personalized service helps operators navigate today’s challenges and create a distinctive brand experience.
“The right equipment choices can drive efficiency and profitability,” said Eric Santagato, President, Distribution Business at Singer Equipment. “With labor costs rising, equipment that minimizes manual work and speeds up service is more valuable than ever.”
Visitors to Singer’s booth will discover technologies designed to help operators manage labor challenges, including multi-functional cooking equipment such as combination ovens and high-speed cooking solutions that streamline back-of-house operations.
Smart prep and storage solutions will highlight how equipment can reduce repetitive tasks and simplify kitchen workflows, while energy-efficient models will showcase products that cut utility costs and reduce environmental impact.
“Technology will always be part of the solution,” added Santagato. “But it’s about using technology to empower people, not replace them. Hospitality is still a people business.”
In an era of online ordering and AI-driven recommendations, Singer believes hospitality is still a people-first industry. “You can’t build a brand from behind a screen,” said Santagato. “The internet is a tool, but it can’t replace human insight, creativity, and relationships.” Bulmer echoed that sentiment: “AI can’t feel the weight of a wine glass in your hand or understand how it fits your concept. These are sensory experiences—and they still matter.”
This people-first approach is central to Singer’s business model. “Our team isn’t just selling products; we’re solving problems,” said Santagato. “We’ve built a team of experts—from kitchen design to tabletop curation—who bring real-world knowledge to every project.”
Defining operational touchpoints is certainly Singer’s area of expertise, and what sets them apart as a dealer in the United States. The company’s approach to it’s tabletop procurement and sales efforts, Singer Tabletop, proves just that.
“Your tabletop defines your guest’s experience,” said Sarah Bulmer, Director, OS&E & Tabletop Sales at Singer. “It’s how you tell the story of your concept —from the water glass to the final dessert plate.”
Singer’s focus on people extends beyond customers—it’s about building a team that reflects deep industry expertise. “We’ve invested in people with diverse knowledge—from equipment specification to supply chain management,” said Santagato.
“That’s what allows us to provide end-to-end solutions for our customers.” Bulmer added, “We collaborate across teams—kitchen design, OS&E, and tabletop—because it’s all connected. We’re here to help operators build a complete experience, from the back of the house to the dining room.”
Visitors to Singer’s booth will have the chance to experience the latest innovations firsthand, including live cooking demonstrations featuring the newest high-speed ovens and smart kitchen equipment. Tabletop inspiration stations will display concept tables showcasing different dining styles, from casual to fine dining.
Additionally, a custom tabletop workshop will allow attendees to begin their custom dinnerware design journey on the show floor with Singer’s tabletop experts.
“This is the perfect chance to touch, feel, and test the products,” said Santagato. “We’ll have experts on-site to answer questions, provide demonstrations, and help operators find the right solutions for their business.”
At the show, Singer will feature a range of tabletop solutions tailored to different dining concepts, including concept-driven tablescapes that enhance a restaurant’s brand, from casual bistro service to ultra fine dining.
“We’re excited to debut Steelite’s new made-to-order program, which offers flexible customization for tabletop design,” added Bulmer. “It’s an amazing opportunity for operators to create a truly unique look that fits their concept.”
The New York Restaurant Show runs from March 23-25th at the Javits Center in New York City. Attendees are invited to visit Singer Equipment’s booth (#1703) to explore the latest trends, experience live demos, and connect with Singer’s team of experts.
For more information or to schedule a meeting in advance, visit SingerEquipment.com.
“From technology to tabletop, our goal is simple: to help operators succeed,” concluded Bulmer. “And there’s no better place to start those conversations than at the NY Restaurant Show.”
