Singer Equipment Company Announces Contract Leadership Reorganization

Rod White Mark Woolcock Todd Schaeffer Singer Equipment
(L-R) Rod White, Mark Woolcock, and Todd Schaeffer assume new roles in the Singer Equipment Company
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Singer Equipment Company announces the planned reorganization of its contract division leadership effective April 1st, 2021. 

Rod White will serve as EVP, Contracts for the Singer family of companies, having been promoted from his position as President of Singer Ashland. In this new role, Rod will oversee all contract sales, CAD, project management, estimating, and purchasing. Rod, who founded Ashland Equipment in 2000, became part of Singer’s core leadership team after the company acquired Ashland in 2017. Fred Singer, President and CEO, says “Rod’s history of strong leadership and successful growth in the contract business will help Singer in our next phase of development as a leading national kitchen equipment contractor.”

Mark Woolcock will be promoted to EVP, managing all equipment vendor relationships for Singer, and supporting the growth of equipment sales across both contract and distribution divisions. His responsibilities will also include vendor program development and strategic partnerships. Mark joined Singer 15 years ago and has been a longstanding member of the executive leadership team. Fred Singer says, “Mark has a track record of building strong relationships with our vendor partners built on integrity, partnership and performance.  In his new role, Mark will develop and strengthen these relationships to bring value to our customers and partners.”

Singer continues, “I am pleased to entrust the leadership of our contract business to Rod and Mark. Their proven success in delighting our customers and partnering with our key manufacturers will continue to result in strong growth for our enterprise.” Both Rod and Mark will continue to report directly to Fred Singer in their new roles.

Todd Schaeffer will be promoted to General Manager and VP of Singer Ashland, ensuring smooth and efficient operations in this division. Todd had previously served as the VP of Operations for Singer Ashland and has been an integral part of the division’s growth for over a decade and a half. Rod White shares, “Todd and I have worked side by side for over fifteen years, and no one knows our business better, or is better prepared to lead our team forward.”

  • Easy Ice
  • Inline Plastics
  • Epiq Global Payment Card Settlement
  • Day & Nite
  • AyrKing Mixstir
  • BelGioioso Burrata
  • McKee Foodservice Sunbelt Bakery
  • T&S Brass Eversteel Pre-Rinse Units
  • Imperial Dade
  • RATIONAL USA
  • Cuisine Solutions
  • Atosa USA
  • AHF National Conference 2024
  • RAK Porcelain
  • Simplot Frozen Avocado
  • DAVO by Avalara

About Singer Equipment Company: Singer Equipment Company is the fifth largest foodservice equipment and supply dealer in the United States and remains privately owned and operated in its third generation of family leadership. Headquartered in Elverson, Pennsylvania, Singer maintains offices throughout the Mid-Atlantic and Florida, as well as 3 distribution centers totaling over 400,000 square feet. Singer offers the power of a century of experience combined with highly personalized service delivered nationwide.

  • Cuisine Solutions
  • Imperial Dade
  • RATIONAL USA
  • DAVO by Avalara
  • Easy Ice
  • AyrKing Mixstir
  • Simplot Frozen Avocado
  • BelGioioso Burrata
  • RAK Porcelain
  • Epiq Global Payment Card Settlement
  • Inline Plastics
  • McKee Foodservice Sunbelt Bakery
  • T&S Brass Eversteel Pre-Rinse Units
  • Day & Nite
  • AHF National Conference 2024
  • Atosa USA
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